Item: Hotjar
Rating: 7
Author: Verified User

Overall Satisfaction with Hotjar

Use Cases and Deployment Scope

HotJar is used by our organization to check up on how a new website design or landing page is faring with our users. When we launch a new design or UX for a specific page, we'll install HotJar and record an analysis of where our users are going on the page and whether they are understanding the page (or not!). The fact that we can record sessions and then play them back is unbelievably helpful. The fact that we could fix early bugs or report issues helped us grow our business and that's thanks to HotJar.

Pros and Cons

Pros

Recording user sessions
Surveys
Feedback loop
Polls for users

Cons

HotJar could install a version of "live-chat" so we could communicate directly to our users from the recordings. This would enable us to fix issues in a quicker format than what we currently have.
The pricing could be improved to make it more affordable for SMEs
Some of the descriptions when using the software are a bit confusing to understand. It takes a lot of time to analyze and figure things out!

Return on Investment

HotJar provides actionable insight. It makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. This provides an increase in value (and potential sales).
The survey feature allows you to ask your visitors and users some direct questions to figure out some answers to your burning questions. These can be related to the business but also simply the design/UX of the specific page.
Very helpful in optimizing websites and is worth purchasing and paying for a subscription to get the data.

Likelihood to Recommend

HotJar has been used throughout our organization to identify navigational, organizational, and functional issues on our website and also within our application. What we love about HotJar is that many of these issues that may not appear in our daily use or QA testing. When the site is live, it then allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience of our product. It's well suited for the visitor recordings and keeping a good track of changes.

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