Item: HubSpot Marketing Hub
Rating: 10
Author: Ryan Howard

Overall Satisfaction with HubSpot

Pros and Cons

Pros

Social Media publishing and monitoring is made super easy in the consolidated HubSpot social media tool.
Building out Landing Pages on the fly that correspond to related Smart CTA's.
A great (central) repository for Keyword grading and evaluating opportunities to build on.
Dashboard reporting that is simple and powerful.

Cons

It's clear HubSpot invests heavily in software development and the User Experience. Subsequently however, improvements are rolled out frequently and users must be open to change (buttons move, menu items change, etc).

Return on Investment

VeriFirst received 35x more leads in 6 month period.
We realized 180% increase in organic search traffic.
We've seen a 50% increase in customers every six months.

From the user standpoint, HubSpot has done a terrific job making their platform extremely intuitive. You do not need a background in IT or graphic design to make amazing content or manage campaigns within HubSpot. We've recommended to a few friends in business for the ease of use and clearly defined ROI. Plan on dedicating at least a Part-Time resource weekly (if not more) to kick-off your inbound marketing with HubSpot.

Using HubSpot

Support Headcount Required

Likelihood to Renew

Our company is in the second year (renewal) with HubSpot. The clear track record of increased visits-to-leads-to-customers in the first 12 months made it a simple decision to renew. Although we have our main website content hosted independently, we have made a decision to host our sub-domains (blog and landing pages) with HubSpot directly. This makes content creation extremely easy. From creating new landing pages or editing current ones, to performing A/B testing -- It's addicting.

Comments

Please log in to join the conversation

35x More Leads in a 6 month Period

Software Version