- Support. HubSpot's support team is awesome. Their consultants have an uncanny ability to learn about your business and industry quickly and make specific recommendations for using the product based on that understanding.
- Breadth of product. We looked at several solutions before deciding on HubSpot, but none could give us all of the tools that we got with HubSpot.
- Staying current. HubSpot does a great job of noticing (and even starting) industry trends, and they do a wonderful job of ensuring that their product gives marketers the tools they need to stay current and ahead of the game.
- Sales process. I felt the sales process was a little on the pushy side, which goes against much of what HubSpot preaches. We were ultimately pleased with the final result of the sales process and appreciate the offer we got, but sometimes felt overly pressured along the way.
- Reporting. While HubSpot has some terrific intelligence features, it isn't always easy to access the information you want. I would love to see the ability to receive PDF reports on certain metrics via email.
- Clearer insight into performance. Before HubSpot, we didn't have the intelligence on our marketing efforts right at our fingertips. Now we can see at a glance how our inbound marketing efforts are performing.
- Increased efficiency. While we don't yet use the HubSpot CMS (COS), we have already realized greater efficiency. No longer do we have to hard code landing pages, and blogs are a cinch to post.
- Lead generation. Before HubSpot, we didn't have a good method of capturing website leads, which means people came and left our website and we were none the wiser. HubSpot has helped us change that and helped us to better engage with website visitors.
- Changed perception of marketing. HubSpot has helped us to start changing the way marketing is viewed within our company. Instead of an arts and crafts function, we're now starting to be viewed as lead generators that serve a valuable purpose in the sales cycle.
Not renewing would be like taking many, many steps backwards. I can't see us doing that after what we've seen we're capable of with HubSpot.
You can opt for self-guided training, but I think working with one of HubSpot's consultants is by far the best way to go.