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HubSpot Review: "All-in-one online platform for a full inbound and outbound marketing platform!"
https://www.trustradius.com/marketing-automationHubSpotUnspecified8.31291101
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November 18, 2013

HubSpot Review: "All-in-one online platform for a full inbound and outbound marketing platform!"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Professional

Overall Satisfaction

  • The dashboard statistics were very important to my team. I was able to tell my management about the how we were tracking on leads we've received on a daily basis against our goals, last month or last three months, or even last year. The reporting in general was quite useful - being able to look at different time periods for board reports.
  • The salesforce integration was essential for our sales team. Lead handling was simplified - prior to HubSpot, we were capturing leads in email, then recreating the lead in Salesforce. It was arduous and time consuming.
  • Immediate creation of landing pages. This is something I miss greatly in my new position at a different company. We could whip out a customized landing page in a matter of minutes. And the tracking URLs were useful in comparing the performance of sources.
  • No need for heavy IT involvement. The only thing we needed to get set up with HubSpot were a few minor details. The rest was up to us.
  • Some of the updates to the dashboard in particular caused some issues with no data for several hours.
  • The update to the email templates caused some issues with our existing templates. We also disliked that we couldn't use anchor text/tags to jump down to content in our newsletter unless it was in the web version.
  • The requirement to move to HubSpot 3 was to create a new subdomain to host new landing pages. We actually decided against the upgrade since we had so much on the existing subdomain.
  • We were able to more tightly integrate lead hand off and handling, along with lead data for our sales team. This cut down on "lead spin" since all the details were in one place.
  • Our VP of sales and marketing strongly relied on the data fed from HubSpot into Salesforce.com since it was reliable and accurate.
  • We were able to do more with the same platform - expanded marketing campaigns and an increased amount of money dedicated to our marketing efforts due to our success.
The customer support was very responsive, and diligent in working to resolve issues. The workflows are intuitive, and the platform is regularly updated with new features and functionality. The fact that all the activities for a full marketing program are in one place make it easy and fast to create new inbound and outbound marketing programs.
Do the initial training to ensure you get the most out of the platform right off the bat. Read the blogs and keep track of the updates otherwise you'll miss new functionality! We regularly downloaded the white papers and participated in webinars - either one off or the series. There's always something new to learn from the HubSpot team.

Evaluation and Selection

The functionality was at a level where we could use it right out the gate, and upgrade if necessary. The price was also within our budget range. Having had previous experience with HubSpot I was able to knowledgeably support its adoption internally. Marketo was out of our price range, and our website wasn't able to support some of the functionality that HubSpot didn't offer but Marketo did.
  • Price
  • Product Features
  • Product Usability
  • Prior Experience with the Product
  • Vendor Reputation
Product features - the whole package in one place! The integration of data across all activities was also important, along with the integration with salesforce.com. We ran all of our activities out of HubSpot including our blog, email campaigns and newsletters, our PPC lead capture, and landing pages for other activities like mailings.
I can't say I would do anything different. I still believe we made the right choice in HubSpot. We renewed twice for two years at a time. After our company was acquired, we urged our parent company to consider HubSpot for their own activities. I wish I had HubSpot today at my current company!

Usability

Overall, this platform is easy to use and intuitive. It's rewarding to see how your campaigns are performing, and to make changes on the fly as necessary. Of all the areas, I liked the landing page tool the best. In a matter of minutes, we could create a new landing page, or update an existing one.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Convenient
Feel confident using
Familiar
None
  • The dashboard was addictive to hit refresh to get the latest lead details.
  • The email reporting once sent was simple to interpret.
  • The keywords tool was very useful in seeing how we were doing with top terms.
  • The competitive comparison was nice to check on a monthly basis.
  • Email templates are finicky when you import code.
  • The Email reporting seems to lock down right after the initial send with no updates except open rate.
  • The tracking URL reporting wasn't in one place - had to navigate around to find performance.