A Truly Great Marketing Tool
May 14, 2015

A Truly Great Marketing Tool

Shaun Kanary | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Modules Used

  • Marketing
  • Sales

Overall Satisfaction with HubSpot

HubSpot is our all in one marketing software that runs all our inbound processes, including website management, SEO efforts, email marketing, social media, and content marketing. It's perhaps the best investment our company has made, and has dramatically increased our leads and sales, while decreasing our cost of acquisition.

Pros

  • It's an excellent content management system that allows you to connect your blog, landing pages and site pages seamlessly.
  • HubSpot's blog tool is easy to use, allowing you to write SEO blogs effortlessly.
  • HubSpot's Social Media tool rivals such popular tools as Hootsuite and Radian 6.

Cons

  • While the CRM is effective, it is still a bit basic.
  • The CRM also does not communicate with the automated marketing tools perfectly.
  • It has tripled our leads and sales.
  • We have achieved our 2011 organic website visits in ONE month in 2015.
While being an expensive tool, it is well worth every penny. It's important that you invest the time to learn the system completely and apply yourself to the process. If you do, you'll be happy with the results.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
4
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
8
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
10

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