Item: HubSpot Marketing Hub
Rating: 10
Author: Craig Lahti

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

We have implemented HubSpot for 3 of our brands' websites. At first, HubSpot was used to increase the presence of the contact us links and to help with SEO enhancement, but as we have continued to grow with HubSpot, we are using it for more tools, such as lead automation and workflows.

Pros and Cons

Pros

We know who are customers are and what interests them.
We know what is a successful campaign and what needs improvement.

Cons

When updates are released, they are not necessarily available on the older platforms immediately,.

Return on Investment

For two of our sites, we went from 2-10 leads per month to over 100 qualified leads per month.

Likelihood to Recommend

HubSpot is an excellent tool for most any business; however, it is especially good for small to medium sized businesses, as the tools can be implemented with little website building and management experience, and the analytics are thorough and easy to understand. The workflows and automation reduces the work load on sales support staff, so their efforts can be focused on more essential support services, like following through on specific content or quote requests, while the workflows take care of the general education and nurturing process.

Using HubSpot

Users and Roles

3 - Most of us are involved in marketing/sales.

Support Headcount Required

1 - I am a salesperson, blogger, website manager, who also does the inbound marketing.

Business Processes Supported

This helps us convert visitors to leads and tracks the browsing habits of visitors on our sites, including what brought them to our site and what made them convert to a lead.

Likelihood to Renew

It is one of the products/services we have that shows tremendous results. It was so successful for one brand that we expanded to 3 of our sites, and we frequently refer others to Hubspot.

Evaluating HubSpot and Competitors

Products Replaced

We didn't have a system in place.

HubSpot Implementation

Implementation Rating

Do not be afraid to ask people for information. If they want your content, they should be willing to trade some personal information (even just name and email). Customers who are really interested will share.

Implementation Details / Implementation Partner

Implemented in-house

HubSpot Training

Training Types Used

Online training
In-person training

In-Person Training

Our trainer was knowledgeable and wanted to help.

Online Training

Our trainer provided custom training by reviewing our site with us and determining what would help us achieve the best results.

HubSpot Support

Support Rating

Problems are resolved on the first phone call, and the support is friendly and patient.

HubSpot Marketing Hub Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

Premium Support

No - For me, the basic support is excellent. If we were to be a partner or have more than our 3 portals, then it might be worth considering, but I am confident that the support team will always be able to help me within a reasonable period.

Bug Resolution

Exceptional Examples of HubSpot Marketing Hub Support

After the HubSpot COS came out and the new landing pages and forms were created, we had some issues where our classic landing pages and forms were not behaving properly. When I reported this to HubSpot, they discovered the issue, uncovered a few more hidden issues about which I was unaware, and they offered to update the classic landing pages to the new format for me. It made my job much easier to not have to redesign the pages, and I knew they had taken care of all the performance issues.

HubSpot has always exceeded my expectations with customer support and service.