HubSpot is Spot ON with their products!
July 11, 2017

HubSpot is Spot ON with their products!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

HubSpot is primarily used by our marketing department, but is slowly expanding throughout the organization as we become more skilled in utilizing the different platform components. Our email marketing game has increased dramatically because of HubSpot, and because of it we can now learn more about our customers and our new potential customers.
  • Ease of finding and analyzing email marketing metrics
  • Contact list creation is easy and fairly straightforward
  • Constant updates make the platform better and provide more insights
  • No direct correlation to Google Analytics, causing reporting to sometimes be very different
  • Reporting within HubSpot can sometimes be a chore
  • Positive: email marketing campaigns are easy to create and monitor.
  • Positive: seeing engagement from a certain list of contacts.
  • Positive: exclusion and inclusion of contacts can be done within the platform, so no more ugly spreadsheets and filters upon filters!
HubSpot is great for email marketing and for seeing how contacts engage with your website. However, there could be more enhancements to the website analytics side of things and more sorting to be able to see common page threads in a certain group of contacts.

Overall, the platform has helped us a lot to step into the digital marketing space.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
6
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
7
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
6
Custom reports
6
API
8
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated