TrustRadius
HubSpotting in the wild
https://www.trustradius.com/marketing-automationHubSpotUnspecified8.31459101
Chris Knowles profile photo
June 30, 2017

HubSpotting in the wild

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with HubSpot

It's no exaggeration to say that HubSpot entirely changed how our digital marketing agency works and what we can offer to our clients as a result. For a few short months we offered the CRM and Sales package as optional extras to our package but now it is rare that we will work with somebody who is not willing to use it, the difference in business acceleration it provides is just too big to ignore. You can make your sales people more efficient, your marketing automation smarter and your website personalised in more than just the basic terms of including somebody's name in a title.
  • Marketing automation with workflows
  • Powerful design tools
  • A plethora of sales tools which speed up the process
  • Live chat system needs to evolve
  • The COS design system requires at least a rudimentary knowledge of HTML & CSS
  • Our ROI has increased.
  • We've reduced our spending by removing a number of other tools which HubSpot has replaced.
Whilst Marketo is reasonable we didn't find it gave us the flexibility required in terms of defining our own marketing automation workflows. This is even more crucial when tailoring the product to a client as they often have wildly different requirements.
HubSpot Professional is suited to small to medium businesses looking to accelerate their business growth. It's especially useful for businesses just at that tipping point of getting too much business to manage on spreadsheets and word documents any more. If your team is growing it will help you to get more out of your existing people and slot new members in to the team with minimal training.

HubSpot Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
7
Landing pages
10
A/B testing
7
Mobile optimization
9
Email deliverability
10
List management
10
Triggered drip sequences
9
Lead nurturing
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
8
Dashboards
9
Standard reports
10
Custom reports
9
API
9
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
8