A comprehensive toolkit for modern marketing
July 18, 2017

A comprehensive toolkit for modern marketing

Toni Stubin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

Our communications company uses HubSpot mostly for managing our content (blogs etc.) and getting qualified leads. We also use it as a CRM and for lead nurturing. Practically everyone in the company (10+ employees) uses HubSpot, some more than others. Hope to be able to use it more comprehensively for inbound marketing in the future.
  • Great functionalities for comprehensive inbound marketing
  • Excellent tutorials and use cases available
  • Very good support
  • May be a bit overwhelming for novice users at first
  • Easy to get lost in the UI
  • No "HubSpot Lite" for small companies
  • Helps to keep content production in shape
  • HubSpot also has helped us to generate better leads
HubSpot is best suited for a company that buys into the philosophy of inbound marketing and wants to use probably the best tool available. You need to put quite a lot of time and resources to get the best out of the software. But with enough commitment, it really is an excellent and comprehensive tool for modern digital marketing.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
8
Landing pages
10
A/B testing
7
Mobile optimization
6
Email deliverability reporting
7
List management
9
Triggered drip sequences
8
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
7
Social profile integration
7
Dashboards
9
Standard reports
8
Custom reports
8
API
7
Role-based workflow & approvals
8
Customizability
5
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated