Husbpot CRM is a great option | TrustRadius

Use Cases and Deployment Scope

It is being used by our sales team, mostly for its direct email functions.

Pros and Cons

Email sequences/templates are awesome
Tracking of emails
Tracking of deal progress

Could have better interface functionality. I've commented before the email editor isn't as intuitive as I would like. For example, it should have "most used" tokens such as "first name" available right away so I don't have to search for it and insert it every single time.

Return on Investment

I think that it has helped us get a handle on alerting our customers of important notices (i.e., contract renewal/expiration) where as before if we automated through Hubspot Marketing, some email clients would block the email and customers were getting upset that they weren't notified. Our templates are all in one place now and go right to peoples' inbox.

Other Software Used

Likelihood to Recommend

I think it is a great, simple CRM for smaller to mid-sized companies.