Easy-to-use tool but lacks personalization features and good reporting
August 03, 2022

Easy-to-use tool but lacks personalization features and good reporting

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot Marketing Hub

We use HubSpot to email our Members and prospects and report on email performance. We also store some Member/prospect information for segmentation and personalization purposes. We integrate with some vendors through HubSpot so we can ingest information from them and email users accord to the vendor's recommendation depending on the situation (reactivation and re-engagement especially).
  • Easy to use
  • Contact details on Members
  • Email scheduling
  • Reporting
  • Building emails from HTML
  • Personalization for more than 2 segments
  • No SMS
  • Helps generate revenue
  • Keeps Members more engaged

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot Marketing Hub go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot Marketing Hub again?

Yes

Basic email creation through a template or simple image upload or template edits is fairly easy. Personalizing the content of an email for 2 segments is complex, for more than 2 segments, it is impossible. Basic reporting on email metrics (open and click rates, unsubscribed, etc.) is fine but more in-depth reporting functionalities are lacking. It is difficult to compare campaigns or get reporting for all campaigns sent during a specific timeframe.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
4
Ability to test dynamic content
8
Landing pages
8
A/B testing
7
Mobile optimization
7
Email deliverability reporting
4
List management
6
Triggered drip sequences
7
Lead nurturing
5
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social profile integration
Not Rated
Dashboards
4
Standard reports
4
Custom reports
4
API
7
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated