Give me a 60th of an hour and I’ll give you sales!!
Updated March 28, 2025

Give me a 60th of an hour and I’ll give you sales!!

Byron Conner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Report Studio

Overall Satisfaction with IBM Cognos Analytics

Cognos is used company wide to analyze sales. The convenience it provides for drilling down into different metrics is terrific. It can be used to send out last year sales by department and sub class so the management team can have the ability to plan for future business based off of last year’s numbers.

Pros

  • Amount of historical data.
  • Ease of navigation.

Cons

  • Ability to run multiple window within a subset.
  • When backtracking data can remain filled from last interaction.
  • Increased sales
  • Add on sales
The ability to drill down into a category to view sales per item is very valuable. You can build futures off of the acquired data and maximize every basket ring through migration or suggestive merchandising. Cognos also is valuable because you can align your unstuck levels based off of cyclical demand.
The amount of data at your fingertips is almost unimaginable. in the past, we had the ability to look at sales, but not on such a grand scale. The fact that you can drill down to a single item in a category that may contain 40,000 SKU numbers and compare trends year to year all on one screen is very valuable.
I believe you can’t compare the two just based off of data sets. Domo does allow room for customization and Cognos has a huge data set. It would be great to be able to pair the two.

Do you think IBM Cognos Analytics delivers good value for the price?

Not sure

Are you happy with IBM Cognos Analytics's feature set?

Yes

Did IBM Cognos Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of IBM Cognos Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy IBM Cognos Analytics again?

Yes

The most useful tool within the Cognos platform is the ability to drill down to sales per hour on specific calander periods. This information coupled with customer traffic as well as sales is immeasurable. This gives the management team the ability to manage micro season especially with a shift in sales.

IBM Cognos Analytics Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
8.0
Pixel Perfect reports
Not Rated
Report Formatting Templates
8
7.0
Drill-down analysis
9
Formatting capabilities
5
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
7
7.5
Publish to Web
7
Publish to PDF
8
Report Versioning
Not Rated
Report Delivery Scheduling
Not Rated
Delivery to Remote Servers
Not Rated
Not Rated
Pre-built visualization formats (heatmaps, scatter plots etc.)
Not Rated
Location Analytics / Geographic Visualization
Not Rated
Predictive Analytics
Not Rated
Pattern Recognition and Data Mining
Not Rated
7.5
Multi-User Support (named login)
9
Role-Based Security Model
Not Rated
Multiple Access Permission Levels (Create, Read, Delete)
6
Report-Level Access Control
Not Rated
6.0
Responsive Design for Web Access
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
6
Not Rated
REST API
Not Rated
Javascript API
Not Rated
iFrames
Not Rated
Java API
Not Rated
Themeable User Interface (UI)
Not Rated
Customizable Platform (Open Source)
Not Rated

Using IBM Cognos Analytics

ProsCons
Relatively simple
Easy to use
Technical support not required
Quick to learn
Convenient
None

Comments

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