Watson Brings the Brains So Your Team's Brain Can Think Better
June 01, 2022
Watson Brings the Brains So Your Team's Brain Can Think Better

Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with IBM Watson Assistant
Since we had a small marketing team, and little to the non-existent analytics team, it was of incredible benefit to have an AI analytics tool to implement and withdraw valuable intel and data. Our scope was using it for ROI analysis, performance and effectiveness metrics of our sales team, and the implementation of new tactics and methods which affected investor satisfaction and vendor integration (we built hotels, and funded them with part investment by foreigners).
Pros
- Insight to new market development opportunities
- Time savings of brute work for actionable results
- Facilitates the implementation of high-level tech without training
Cons
- Learning curve for AI to adapt to our application / specific fields
- Sometimes its way too much data, trying to narrow it down
- Lack of free trial - could be sink or swim
- 25% increased ROI based on new tactics implemented and effective use of time management
- about a clean double of the number of organized data points, from not using IBM Watson
- The price of IBM Watson did take up 40% of our marketing budget
Some of our senior team members aren't the most tech-savvy and pretty old-fashioned, especially with technology so most features flew over their heads. The voice and text integration was a huge success for them to implement variables and factors worth tracking and mid-project updates. The younger, more quick-to-learn team members preferred to manually adjust and input their variables. Conflict resolution was an interesting addition, but not really used in-depth for our industry as we would generally work with a single relationship at a time; no multi-level variables that could impact each other, other than our own team.
My company is currently using Adobe Analytics, as we use a variety of products from the Adobe suite, so it has integrated very well. In comparison, the learning curve was little to non-existent as our experience with trials and training, let alone customer support from Adobe was 7-star worthy. Salesforce Einstein does not compare to the level of feedback and product capabilities that Watson or even Adobe offer, but it's a great starting point for smaller companies that lack the budget or analytics team for the actual analytics from these platforms. SAP was a bit of a thunderstorm experience - we had power and system outages while implementing, so we never got the full experience. Yet our IT department said there was something strange about the integration that caused us to have to overhaul our entire intranet after we exited that product's usage.
Do you think IBM watsonx Assistant delivers good value for the price?
Yes
Are you happy with IBM watsonx Assistant's feature set?
Yes
Did IBM watsonx Assistant live up to sales and marketing promises?
Yes
Did implementation of IBM watsonx Assistant go as expected?
I wasn't involved with the implementation phase
Would you buy IBM watsonx Assistant again?
Yes
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