Takes Email Marketing to another level
Anonymous | TrustRadius Reviewer
August 01, 2017

Takes Email Marketing to another level

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with IBM Watson Campaign Automation

IBM Watson Campaign Automation is being used across several divisions within my company. We use it for our email marketing campaigns, ezines, and reporting.
  • The WYSISWYG is very user friendly for new people working with the product.
  • The reporting is very detailed. You have several ways to conduct reporting, and fully scope how your campaign did.
  • It's great for its capabilities to create automated mailings and trigger series.
  • Some of the reporting features could be grouped together. I don't like that i have to do a general report pull and a deliverability pull to see how well the entire campaign did. I would prefer if these reports were grouped together.
  • I also wish that when working in a template and you want to save in the folder you are currently in, it would automatically populate to be where you are currently working not force you to find your folder again.
  • It has been a positive impact, as it has very rarely had any deployment issues. We are able to ensure each email deployment goes out at its scheduled time.
  • It's been great for specific targeting needs, we can ensure the exact audience we want to market our products to.
I was not someone who got to choose the ESP our company was going to use; however I do find a lot of value in this product. It has enhanced my skills in email marketing x 100. I have learned how automation programs work, how to manipulate queries, learned how to build nice responsive email templates, give back very detailed reporting on a campaigns, and help service my entire marketing team with their email questions. For a very detailed marketing program this program can do a lot, and give you exactly what you're looking for. It's user friendly to beginner email marketers, while not being a basic drag and drop email service provider.
This product is great if you have a very detailed marketing program. Its very robust, but covers a lot of specific needs many companies may have. For smaller companies looking to use it for email marketing purposes I would encourage a different platform, as this one can do so many things, it may be an overkill for a smaller company.

Acoustic Campaign (formerly IBM Watson Campaign Automation) Feature Ratings

WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
5
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability
9
List management
10
Triggered drip sequences
9
Lead nurturing
7
Lead scoring and grading
Not Rated
Data quality management
7
Automated sales alerts and tasks
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated