Start with Great Video, Then Personalize It With iMovie.
Chris McCarthy | TrustRadius Reviewer
December 03, 2018

Start with Great Video, Then Personalize It With iMovie.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with iMovie

Video content attracts and deeply engages an audience like no other can. We use IMovie to personalize all of the video content we create. A lot of video content is taken, then repurposed when we need to tell a great story to the ideal audience looking for exactly that.

IMovie let’s us do that simply and effectively, again and again. Most of our IMovie work is done by me as I am the Chief Creative Officer and I use it for our target audience, but we do use it internally to as a communication tool.
  • Celebrity interviews and out takes. We host celebrity interviews as sources of inspiration for our millennial audience. We do a lot of editing, and we love to use the out takes as both learning tools, and sources of great humor to post on social media.
  • IMovie is so easy to use, that it helps us invest much more time on the creative artistic side, and less on getting the tech to do what we bought it to do.
  • Great video begins in one’s eye, first. If we capture that right first, then a simple editing tool is all we really need. IMovie does exactly that, while we focus on improving our eye for great video.
  • Some features take getting used to, like syncing voice edits with visual. I might suggest they make it more intuitive for 1st timers, beyond just a video tutorial.
  • Immediate positive return from how simple IMovie is to use.
  • There were a couple of features we had a bigger, initial learn that word curve than expected, but the Apple store team were there to accelerate things for us.
We like Snagit, and still use it too. But IMovie is much more extensive an application and really let us grow our video content market.
Focus on capturing great, purposeful video content whenever you see it! Consider taking lots of great video, long before you need it. IMovie will then let you do simple edits to further personalize it from there.