Building a Community to Build a Brand
November 12, 2021

Building a Community to Build a Brand

Laine Davis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Customer Advocacy

Overall Satisfaction with Influitive

We use Influitive as part of our client marketing outreach. We primarily use the tool to help with nurturing our current clients, but we are about to try it for prospective clients as well. We see the platform as a place to help us with both our client retention goals and revenue goals with upselling.

Pros

  • Engaging consumers
  • Providing support
  • Generating consumer-created content

Cons

  • Their reporting is difficult to use. It is not intuitive and isn't always accurate.
  • There are some application limitations as far really being able to make it customizable. For instance, allowing different kinds of uploads like video. content formatting, point allocation.
  • The campaigns and challenges can be repetitive in the sense of what they are asking for. I would like to see more out of the box thinking.
  • Generated dozens of online reviews
  • Opens the door for more back and forth communication
  • Help with word of mouth opportunity creation
Influitive has a great support team. They are quick and friendly.

Do you think Influitive delivers good value for the price?

Not sure

Are you happy with Influitive's feature set?

Yes

Did Influitive live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Influitive go as expected?

I wasn't involved with the implementation phase

Would you buy Influitive again?

Yes

Influitive is a great platform to engage with current customers. It is very helpful in building relationships and nurturing throughout the customer lifecycle. It can really be developed into the go-to place for customer-created resources such as references, feedback, social activity, case studies, and more. There are definitely some areas where the tool can be improved, but Influitive is very open to feedback and ask for it pretty regularly. It's nice to see that they put their customers first.

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