Influitive Supports our Marketing Goals

Influitive is used by our marketing teams, but product and sales have the ability to request content and campaigns within the platform. Initially, Influitive was designed to act as a community for our faculty customers to connect with one another and with us. It promotes unpaid advocacy and lets us keep a pulse on customer sentiment and new thought leader hot topics. However, over time, we've grown the use cases of this platform to include pulling in prospective customers to learn more about our brand and products as well as a bonus addition to virtual events - giving people a place to come continue the conversation.