Item: INFUSE
Rating: 10
Author: Verified User

Overall Satisfaction with INFUSE

Use Cases and Deployment Scope

We tried a small campaign with INFUSE to target IT and Engineering leaders in the Retail industry. It was a content syndication campaign where approximately 100 leads downloaded one of our assets and then entered into an email and display ad nurture campaign. Over a third of the leads ultimately fell into our category of very engaged. We have three opportunities with companies in the campaign.

Pros and Cons

Pros

Persona targeting
Reporting on the campaign
Copywriting assistance

Return on Investment

If we close the opportunities, the campaign is well-beyond paid for
The CPL was very fair this program, especially considering the multi-step nurturing program after the initial content download
The level of reporting was very helpful

Support Rating

The team at INFUSE stayed in touch weekly, providing updates on the campaign and friendly notes to say hello ahead of long holiday weekends, etc. They are a joy to work with.

Key Insights

Do you think INFUSE delivers good value for the price?

Yes

Are you happy with INFUSE's feature set?

Yes

Did INFUSE live up to sales and marketing promises?

Yes

Did implementation of INFUSE go as expected?

Yes

Would you buy INFUSE again?

Yes

Other Software Used

LinkedIn Marketing Solutions, TechTarget Priority Engine, ZoomInfo Marketing

Likelihood to Recommend

Our first campaign was a trial of INFUSE's targeting and nurturing capabilities. We were impressed. I would like to explore more of their display advertising capabilities.

Comments

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INFUSE Delivers a Comprehensive, High Engagement Campaign