Item: INFUSE
Rating: 6
Author: Verified User

Overall Satisfaction with INFUSE

Use Cases and Deployment Scope

We use INFUSE for a combination of research, Content Creation and lead generation. We've had multiple issues around the lack of content in our Solution Provider function of our partner marketing team. Also helping to increase our pipeline and general business objectives that we have set for the year and beyond

Pros and Cons

Pros

Content Creation
Lead Generation
Data anaylysis

Cons

We would like to be able to implement our own tracking links in order for us to manage campaigns
We would like to see a little bit more innovation in our lead gen campaigns
With telemarketing, we would like to see the team be a bit more persistant with their following up.

Return on Investment

quantity of leads
overall engagement
increased pipeline

Support Rating

Alternatives Considered

Content Creation

Key Insights

Do you think INFUSE delivers good value for the price?

Yes

Are you happy with INFUSE's feature set?

Did INFUSE live up to sales and marketing promises?

Yes

Did implementation of INFUSE go as expected?

Yes

Would you buy INFUSE again?

Yes

Other Software Used

Salesforce CMS, Adobe Marketo Engage, HubSpot Academy

Likelihood to Recommend

Sure! Here’s a shorter version:Well-Suited Scenario: Well-Planned CampaignsINFUSE is highly effective in well-planned, multi-channel marketing campaigns, such as product launches. Its ability to integrate data and personalize content ensures that each touchpoint is relevant, maximizing impact and conversion rates.Less Appropriate Scenario: Telemarketing EffortsINFUSE is less suited for traditional telemarketing, where direct phone calls are key. While it can assist with audience segmentation, its strengths in digital and automated marketing don’t align as well with the personal, conversational nature of telemarketing.

Comments

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Stephanie Helbig
(Vendor Representative) commented a year ago
We are happy to hear that you've found value in our content solutions, lead gen programs, and sophisticated reporting. Thank you very much for your feedback on what you'd like to see more of - we value client feedback immensely. We have exciting new offerings coming up that will introduce even more innovative approaches to generating and nurturing leads and driving demand for our clients. Please reach out to us at letstalk@infuse.com, and we'll be happy to share the details.

August Review