My experience with Infuse.
March 28, 2025

My experience with Infuse.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with INFUSE

We use Infuse to promote content targeting job titles in our target accounts. Working with Infuse allows us to broaden our reach via email and advertising, which is especially helpful if we're targeting prospects who may not know of Blue Yonder. It also allows us to continue nurturing contacts once they've made an initial engagement so we can follow up with other relevant content.

Pros

  • Project Management.
  • Content Development.
  • Content Analysis.
  • Reporting

Cons

  • Copywriting.
  • We have an increase in leads as that is what we pay for, but even with additional nurturing services, we have yet to see the conversion of those leads.
  • We have an increase in contacts that are contactable via email.
The team is very responsive via email and quick to set up calls if needed. They also pull in team members from additional services, such as analytics, campaign builders, and content.
Personally, I have only worked with Infuse for content syndication.

Do you think INFUSE delivers good value for the price?

Yes

Are you happy with INFUSE's feature set?

Yes

Did INFUSE live up to sales and marketing promises?

Yes

Did implementation of INFUSE go as expected?

Yes

Would you buy INFUSE again?

Yes

The Infuse account team is very helpful in creating a package of activities to suit campaign requirements. They're quick to set up the campaigns and responsive to questions and requests, which is appreciated. I like their nurturing capabilities, so we can continue to nurture initial interest and ensure the reporting is detailed. I would say that even with multiple touches by individuals, we don't yet see any further engagement from the individuals, but we understand this is high level. Their content analysis was helpful, and the recommendations for new content to help plug gaps were comprehensive.

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