Content Syndication Services with INFUSE
Updated February 25, 2025

Content Syndication Services with INFUSE

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with INFUSE

We currently use INFUSE as a vendor partner mostly for Content Syndication services which they provide. Lead gen tactics and solutions are what we come to Infuse for and they help us drive often a lead target based on a CPL purchase.

Pros

  • Lead Gen Tactics
  • Reporting
  • Relationship Management

Cons

  • Taking the lead process to the next stage in delivering true MQL's or if possible SQL's on a cost per acquisition basis that doesn't involve a massive spike in budget demands.
  • Providing suggestions on what content syndication we should do considering the budget and goals. Often its a media plan for the quote we asked for and then a up sale. Clarity around why we would do the up sale vs the original plan would be good.
  • N/A
  • Unfortunately its often difficult to get true feedback on what our campaign deliver going forward.
  • In terms of costing INFUSE are often the very best in terms of providing quality leads against the desired budget when compared to other competitors.
INFUSE are often very quick with responses and cover any questions or issues we have in the responses. 10/10!
INFUSE are much easier to work on in the briefing stage where other competitors often over complicate what should be a simple campaign.

Do you think INFUSE delivers good value for the price?

Yes

Are you happy with INFUSE's feature set?

Yes

Did INFUSE live up to sales and marketing promises?

Yes

Did implementation of INFUSE go as expected?

Yes

Would you buy INFUSE again?

Yes

INFUSE is fantastic as a partner vendor when being used as a select section of wider activity. The issue is that as an agency we are charged with providing value in our services and as easy or good it would be to funnel most of the budget to INFUSE to help run the campaign we cannot as we have to showcase we are doing it and not a third party. If that can be figured out more work would be driven to INFUSE.

Using INFUSE

8 - Paid Media
Client Services
Strategy
Growth Marketing
1 - Only one person who is a dedicated Paid Media Strategist
  • Lead KPI
  • Consideration to Conversion focuses campaigns
  • Something tangible to hand to clients
  • Deep full re-targeting to add more diverse re-targeting strategies
  • Un-sure at the moment
Great working relationship with the team at infuse

Evaluating INFUSE and Competitors

Yes - The US side had an existing relationship with a competitor but ease of use with Infuse vs them eventually took over as main use when applicable.
  • Ease of Use
Other competitors make meal out of the smallest and simplest of briefs.
ease of use / competitive pricing / assisting in strategy towards the overall goal.

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