Item: Demandbase Sales Intelligence
Rating: 9
Author: Andrew Napoli

Use Cases and Deployment Scope

We are using it for the Sales and Business Development team. I am not sure if it is being used by the entire organization but the Sales team uses it as our source of truth for companies we are targeting. I use it on a daily basis to research accounts and understand the accounts I am currently targeting. I can find financial information, important contacts, locations of offices, and subsidiary companies all in one place, and it is super helpful and organized. They also have a great Support Team that helps you and ensures the information is accurate and updated.

Pros and Cons

Updated information
Easy to use interface
Responsive Help Desk team
Seamless integration with Salesforce

More updated UI
Adding a "founded year" field

Return on Investment

I am able to find better accounts to target getting me to quota faster.
Finding more valuable companies for my company to create revenue.

Key Insights

Do you think Demandbase Sales Intelligence delivers good value for the price?

Yes

Are you happy with Demandbase Sales Intelligence's feature set?

Yes

Did Demandbase Sales Intelligence live up to sales and marketing promises?

Yes

Did implementation of Demandbase Sales Intelligence go as expected?

Yes

Would you buy Demandbase Sales Intelligence again?

Yes

Other Software Used

Salesforce Lightning Platform (formerly Salesforce App Cloud), Gong.io, Outreach

Usability

Even though a bit outdated, it is super easy to use and to navigate to exactly where I want to be. Building lists is really simple and I can put almost every company characteristic in to get exactly where I need to be and create a really targeted list so I can spend my time way more wisely and be way more efficient in my day to day.

Support Rating

I have never had a time where I was waiting for them. They answer quickly and are always helpful. They are great with updating information that you catch that may not be up to date with LinkedIn. All I do is shoot over a form and within 48 hours they either affirm my assertion or deny it and explain why. Definitely a great team.

Likelihood to Recommend

InisideView is great for any scenarios with a sales team. It has very reliable information and is really easy to use for a technical and non-technical user to really get any answers they need to any questions they have at all. You can quickly find good accounts based on your ICP and really find good use cases through it. I only have experience with it for sales teams so I am not sure where it would be less appropriate.

InsideView: the salesperson's view into target accounts

Software Version

Overall Satisfaction with InsideView