Item: Demandbase One
Rating: 8
Author: Ayro Palpal-latoc

Overall Satisfaction with Demandbase Sales Intelligence

Use Cases and Deployment Scope

InsideView is being used among the SDR interns in order to assist in the initial stages of the prospecting process. It has allowed for the gathering of comprehensive data on companies, and their employees, in many verticals in an efficient manner, which has allowed for quick personalization when doing outreach for B2B sales.

Pros and Cons

Pros

The interface makes it very easy to find relative information quickly.
It is easy to import already existing company lists.
Links and contact information are reliable.

Cons

News articles could be displayed in a more digestible format.
Setup could be a little more clear in regards to linking certain accounts.
Employer list could be more comprehensive. I could not find my employer.

Return on Investment

Increased email interactions.

Usability

There is a slight learning curve if it is the first time using such a platform. Even after exploring the interface, there are details and options that seem tucked away, which can go forever unused if not brought to attention.

Key Insights

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

Other Software Used

Adobe Premiere Pro, Adobe PhotoShop, Adobe After Effects

Likelihood to Recommend

When looking up information on a specific company, InsideView presented me with recent and relevant news articles within the last month that allowed me to resonate with the company contact that I had. I was able to personalize my outreach and show empathy in my messages. However, when just seeking basic information on a company, the interface can get slightly convoluted.

Demandbase Sales Intelligence Support

Support Rating

I have not particularly used the support that much as yet, but it seems to go in pretty good depth about a lot of topics.

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