An easy-to-use and efficient landing page builder. Highly recommend.
Austin Schmidt | TrustRadius Reviewer
July 19, 2018

An easy-to-use and efficient landing page builder. Highly recommend.

Score 10 out of 10
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Overall Satisfaction with Instapage

We use Instapage to build lead generation landing pages for search engine marketing, Facebook ads, and emails. We use it to quickly create pages and test new concepts. It's great not to require development for every landing page template change.
  • Ease of use. I find Instapage to be incredibly intuitive and easy to use. It's a true drag n drop builder that makes good design simple.
  • Efficiency. The new Instablocks are excellent. You can easily create a standardized block of content and deploy/update across multiple (even hundreds) of usages. This saves a ton of time.
  • Excellent testing tools. It's really easy to create a variation of a landing page and A/B test it to a portion of your traffic. It's fast and the reporting is solid.
  • Can get a bit expensive. They've recently revamped the pricing packages and they're a bit more pricey. The more advanced packages are among the more expensive in the industry.
  • Responsiveness is good but somewhat limited. It's not that easy to create specific designs for tablets and screens between a laptop and mobile phone.
  • Support for items like sliders would be really useful. Essentially a way to scroll through images/screenshots without using 3rd party tools.
  • Reduced costs. No need to pay high-priced developers and designers.
  • Saved time. An easy-to-use platform and efficient design make creating new pages and slight variations/updates fast and easy.
  • Improved results. Having quality, professional pages that I can easily test has helped me increase conversions and lower cost per conversions.
I found Instapage and Leadpages similar in a lot of ways. Both are good solutions. Instapage has a little better of a drag n drop builder. A little more flexible. Leadpages actively restricted form embed code to upsell their integration packages. Not cool IMO.
Instapage is a great fit for anyone wanting to create a high number of professional landing pages without paying for a developer. A great fit for both SMB and larger businesses. Could get pricey for a non-funded startup though. Beyond price constraints, Instapage is a flexible and excellent choice.