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Instapage is a versatile tool that has been widely used by marketers to create and deploy customized landing pages for specific ad …
Starting at $149 *Month
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What is Instapage?
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing…
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Pricing
Business
$149
Cloud
*Month
Enterprise
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Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://instapage.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Instapage?
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
Instapage Features
- Supported: Advanced Lead Generation
- Supported: A/B Testing and Heatmaps Optimization
- Supported: Marketing & Sales Integrations
- Supported: Team Collaboration
- Supported: Client Management
Instapage Screenshots
Instapage Video
Instapage Introduction and Overview
Instapage Integrations
Instapage Competitors
Instapage Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Instapage Downloadables
Frequently Asked Questions
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
Reviewers rate Landing page A/B testing: and Real-time analytics dashboard highest, with a score of 8.
The most common users of Instapage are from Small Businesses (1-50 employees).
Instapage Customer Size Distribution
| Consumers | 10% |
|---|---|
| Small Businesses (1-50 employees) | 35% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 15% |
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(56)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Instapage is a versatile tool that has been widely used by marketers to create and deploy customized landing pages for specific ad campaigns. Many users have found it to be a valuable asset in their lead generation activities, allowing them to quickly build landing pages without the need for coding skills. By utilizing Instapage, marketing departments have been able to drive leads effectively through Google Adwords and Facebook campaigns, collecting leads for new products alongside their main website. The software has also proven beneficial for marketing agencies working with various clients in different industries, attracting more qualified leads through tailored landing pages created with Instapage.
Additionally, Instapage has been praised for its simplicity and intuitiveness, making it easy to use for organizations of all sizes. Users appreciate its compatibility with other platforms and the exceptional customer support provided. It has been widely utilized organization-wide for marketing purposes, such as creating landing pages for announcements and promotions, as well as gathering interested individuals for new initiatives. Some specific use cases include lead generation programs, ebook resource downloads, and designing landing pages for paid search and direct mail campaigns. The cloud-hosted nature of the software solves site performance problems and eliminates the need for advanced technical skills, ensuring easy content import. Furthermore, it offers customizable options and A/B testing features that are particularly valuable to agencies running lead generation PPC campaigns.
Moreover, Instapage serves various industries and professions. For small business owners without graphic design skills, it provides an ideal solution for quickly creating appealing landing pages. Wellness coaches and therapists have found it effortless to run promotions and A/B split tests using Instapage. Real estate professionals and those with multimedia backgrounds have utilized the software to develop effective marketing and lead generation solutions. Its user-friendly interface allows even those with little technical knowledge to effortlessly build landing pages for subdomains.
Overall, Instapage has helped companies generate more leads and conversions by providing an efficient way to create targeted landing pages outside of their existing websites. It has also proven useful for maintaining brand consistency when building landing pages connected to inaccessible websites. By offering a quick and easy option for creating and managing landing pages without coding expertise, Instapage has become a go-to tool for many digital departments. Whether it is for creating microsites, directing traffic from Facebook ads, or implementing unique product funnels, Instapage has provided an invaluable solution for marketers looking to optimize their campaigns.
High Level of Customization: Users appreciate the extensive level of customization offered by Instapage, allowing them to fully tailor their landing pages and form builders to suit their specific needs. Many reviewers have expressed that this customization feature is highly valued as it enables them to create unique and personalized pages that align perfectly with their branding and messaging.
Easy Email System Integration: The ability to effortlessly connect email systems is loved by users, as it simplifies the process and streamlines integration. Several users have found this feature extremely helpful in managing their email marketing campaigns and maintaining a seamless flow of data between Instapage and their email systems.
Unbeatable Pricing: Users find the pricing of Instapage to be exceptional considering the features and value they receive. Many reviewers believe they are getting a lot for what they pay, making Instapage a cost-effective solution for their landing page needs.
Limited Customization Options: Some users have expressed frustration with the rigid and limiting text customization options in Instapage. They feel restricted by the lack of font choices for headers and body copy, which hampers their ability to create unique and visually appealing designs throughout their pages.
Lack of Flexibility in Design Controls: Several reviewers have mentioned that while the layout and positioning controls in Instapage are precise, they lack fine-grained control over pixel positioning. This has been a deal-breaker for some users who desire more flexibility in placing elements on their pages.
High Pricing: Many users have raised concerns about the pricing of Instapage, particularly for small business owners. They find the cost to be high, especially when compared to other software options in the industry. Some users have even wished for more affordable plans or a free option for smaller clients.
Attribute Ratings
Reviews
(1-25 of 25)Companies can't remove reviews or game the system. Here's why
Instapage is a more complete package with an editor function, a large selection of multi-component templates, a reporting dashboard, basic SEO tools, customization functionality and excellent site speed and site performance standards. We choose Instapage because it had all this plus some basic AB testing tools and because it was very easy to use by a non-technical marketing department. Instapage did not require knowledge of CSS or HTML coding to design and deploy landing pages. It was a simple and cost-effective publishing tool.
August 02, 2021
Instapage set it and forget it
I prefer unbounce to Instapage even though the end result may be a nicer-looking page, the pages are not the desired outcome. Lead generation and engagement trump design, for all intents and purposes. So don't focus on the best-looking page as long as the pages are good clean and usable for your customers and enrich brand positive sentiment.
The Instapage editor is super flexible and easy to use. You can move any element to any spot on the canvas. Instapage and unbounce have better editors when it comes to flexibility and control. Leadpages and HubSpot offer visual drag-and-drop design but both of them are more limited. SharpSpring editor is definitely the worst and you will need coding skills to fix sections, paddings, dynamic content, and buttons.
Important: Instapage is the only one that provide heatmaps for analytincs.
Important: Instapage is the only one that provide heatmaps for analytincs.
We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
- Google Optimize
Reviews were good and functionality was decent for the price.
May 15, 2019
Use Instapage For Your Landing Pages!
I know there are a lot of options for building quick landing pages out there, but Instapage makes it so easy to use. Think of them like Apple, the clean, friendly, easy to use option. Everyone else seems to make this a little more complex than I think it needs to be.
March 14, 2019
Great for just building Landing Pages but not as good for integrating with other systems
Instapage is easier to build pages, but does not have all the integrated functionality that SharpSpring has.
December 17, 2018
Great software, very useful.
December 10, 2018
Stunning and intuitive, but not enough control for me
Prior to using Instapage, I had only ever used Unbounce. I wanted to see what other tools brought to the table and Instapage was the one we went with at first. I prefer Instapage's interface to Unbounce, but the underlying functionality turned out to not be the best fit for our company and for me personally.
Unbounce, while not as pretty as Instagram, gives me better control of the page building process.
Unbounce, while not as pretty as Instagram, gives me better control of the page building process.
November 16, 2018
Instapage - Great Solution for Lead Gen PPC Campaigns
Optimizely - More expensive and responsive functionality is less reliable. The WYSIWYG editor is also a little more difficult to use and many times requires custom coding for desired experience. The A/B testing tools are a little more sophisticated, but Instapage is sufficient for most use cases we've had. One definite benefit of Optimizely is the ability to import existing site/pages into the platform. This reduces time it takes to build out the clients branding/styling and makes solutions for Ecommerce sites far more practical.
July 13, 2018
Totally worth it for simple funnel needs
ClickFunnels for more complex funnels and sales pages, Insatpage for simple opt ins, and I use dont use Leadpages at all in anymore. It just didn't have the quality and I customization I was looking for.
June 27, 2018
A Good Source for Landing Page Creation
When we first realized we needed a way to build landing pages for our ad campaigns, Instapage was one of the first products we came across. With the CMS we use, we have outside developers who help manage the back end of the site. It was not in our budget to have them create our landing pages as well. Instapage had good reviews, it seemed easy to learn, didn't require much dev experience and they had a non-profit option for us.
June 22, 2018
Instapage Great Review
I’ve used single page websites through Market Leader, Commissions Inc
January 31, 2018
Instapage Is Wonderful - Great For Great Basic Easy-To-Build Landing Pages And Wonderful Support
Instapage is the easiest to use. It is also the cheapest. Instapage is the most flexible for customizing the mobile versions of your page (you can make changes on the mobile version without ever having it change the desktop version without you knowing). It also seems to be the best for creating large numbers of pages. Unbounce got difficult when it came to tracking down you pages and organizing them. Clickfunnels obviously is built for a different purpose and they have different features. Unbounce and Instapage both have fast incredible support. Clickfunnels support is VERY sub-prime. They have chat but they don't get back to you for a full day. Instapage is always quick to help. My advice is to NOT overlook the importance of high quality support. I've spent weeks trying to get Clickfunnels to work because support was so slow.
August 04, 2017
The last landing page creator you'll ever need.
April 19, 2017
Instapage - Fast. Easy. Powerful.
- WordPress and SharpSpring
Because of its ease of use, Instapage remains a staple in our marketing stack. While we are using native landing pages in WordPress more and more (because we have more skill and resources) and implementing the landing page page builder in SharpSpring, if we got into a pinch and needed something quickly - there is no question Instapage would be the play.
April 06, 2017
Great Landing Page Builder for Small-Medium Businesses
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
I can't remember all the alternatives we looked at. It was a long time ago, and there were a lot. The number one competitor was Leadpages... and then there were a few that were WordPress plugins that we seriously looked at. We passed all of them up in favour of Instapages because of it's price and ease of use out of the box. We're a small company, and price was a huge factor. Instapage delivered for less sunk cost -- with none of the losses.
April 05, 2017
Flexible and User-Friendly
GetResponse is a little easier to use and see how pages work out across the different devices, and it is significantly more expensive than GetResponse. However, it is much more affordable than Sales Engine and Callidus Cloud Marketing Automation - which are full marketing automation tools. Instapage is easier to use than both Sales Engine and Callidus Cloud Marketing Automation.
April 05, 2017
Easy to Learn - Fun to Use!
We are SharpSpring clients and love many aspects of their marketing automation platform. Because their landing page features and functionality need some refining, we still use Instapage frequently to service our clients' needs. We plan to use Instapage for as long as we need to in order to fill that gap that SharpSpring currently has.
April 04, 2017
Easy to Use and Get Running Quickly
Used ION Interactive. Instapage is much easier to use than ION, but doesn't feel as powerful, which is great for nimble campaigns.
November 16, 2015
Makes a writer's job much easier!
- Optimize
I've used OptimizePress as well, but I like the ease of editing even more with Instapage, and there are a lot of great templates and preloaded dummy content.
October 27, 2015
Avoid Instapage. Use Optimizely.
Score 1 out of 10
Vetted Review
Verified User
Use Optimizely - similar product, better company.
April 08, 2015
The only landing page builder we use.. period!
Score 10 out of 10
Vetted Review
Verified User
- LeadPages,Unbounce
Before finding Instapage, we used literally every landing page builder out there. NONE of them offered a free getting started plan. They all want to take your credit card and hold a deposit hostage in case you don't like their system. Well I NEVER try anything without a free trial. We were beyond thrilled to see this in place and when we started to customize our own forms and pages... it was DEAD simple. The full customization, along with the awesome price is for sure the reason we are loyal to Instapage.