Instapage, by Postclick

Instapage, by Postclick

About TrustRadius Scoring
Score 7.7 out of 100
Instapage, by Postclick

Overview

Recent Reviews

Great software, very useful.

8 out of 10
December 17, 2018
[It's] Used by the digital department in our organization to create microsites and landing pages. This helps our digital infrastructure …
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Awards

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Pricing

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Business

$149

Cloud
*Month

Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://instapage.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

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Product Details

What is Instapage, by Postclick?

Instapage, by Postclick aims to be the leader in post-click automation, and promises to help digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.


With over two million landing pages at an average conversion rate of over 16%, the vendor boasts that leading brands across 100 countries are presently using Instapage to capture more value from their campaigns.

Instapage, by Postclick Features

  • Supported: Advanced Lead Generation
  • Supported: A/B Testing and Heatmaps Optimization
  • Supported: Marketing & Sales Integrations
  • Supported: Team Collaboration
  • Supported: Client Management

Instapage, by Postclick Screenshots

Screenshot of Split test your pages to optimize performance and increase conversions.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Save time by enabling your designers, account managers, and clients to leave feedback right on a landing page.Screenshot of Split test your pages to optimize performance and increase conversions.Screenshot of Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.Screenshot of View key conversion metrics like cost-per-visitor, cost-per-lead, traffic, device, and variation in real-time, as well as heatmaps of our pages in order to make better decisions about your digital advertising spend.

Instapage, by Postclick Video

Instapage Introduction and Overview

Instapage, by Postclick Downloadables

Instapage, by Postclick Integrations

Instapage, by Postclick Competitors

Instapage, by Postclick Customer Size Distribution

Consumers10%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)15%

Instapage, by Postclick Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

unbounce, Optimizely Web Experimentation, and Leadpages are common alternatives for Instapage, by Postclick.

Reviewers rate Landing page A/B testing: and Real-time analytics dashboard highest, with a score of 8.

The most common users of Instapage, by Postclick are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews and Ratings

 (54)

Ratings

Reviews

(1-25 of 25)
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Michael Dell'Arciprete | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Instapage is a more complete package with an editor function, a large selection of multi-component templates, a reporting dashboard, basic SEO tools, customization functionality and excellent site speed and site performance standards. We choose Instapage because it had all this plus some basic AB testing tools and because it was very easy to use by a non-technical marketing department. Instapage did not require knowledge of CSS or HTML coding to design and deploy landing pages. It was a simple and cost-effective publishing tool.
Darian Rawson | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
I prefer unbounce to Instapage even though the end result may be a nicer-looking page, the pages are not the desired outcome. Lead generation and engagement trump design, for all intents and purposes. So don't focus on the best-looking page as long as the pages are good clean and usable for your customers and enrich brand positive sentiment.
Score 9 out of 10
Vetted Review
Verified User
Review Source
The Instapage editor is super flexible and easy to use. You can move any element to any spot on the canvas. Instapage and unbounce have better editors when it comes to flexibility and control. Leadpages and HubSpot offer visual drag-and-drop design but both of them are more limited. SharpSpring editor is definitely the worst and you will need coding skills to fix sections, paddings, dynamic content, and buttons.

Important: Instapage is the only one that provide heatmaps for analytincs.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
Chris Lesner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I know there are a lot of options for building quick landing pages out there, but Instapage makes it so easy to use. Think of them like Apple, the clean, friendly, easy to use option. Everyone else seems to make this a little more complex than I think it needs to be.
Score 8 out of 10
Vetted Review
Reseller
Review Source
Instapage is much more user-friendly than Landingi, and is much less glitchy than Wix. As such, Instapage is likely the strongest and most productive for ROI of all of the landing page software solutions. Would strongly recommend this, despite the higher price tag, it is well worth it.
Josh Summerhays | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Prior to using Instapage, I had only ever used Unbounce. I wanted to see what other tools brought to the table and Instapage was the one we went with at first. I prefer Instapage's interface to Unbounce, but the underlying functionality turned out to not be the best fit for our company and for me personally.

Unbounce, while not as pretty as Instagram, gives me better control of the page building process.
Vincent Misiewicz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Optimizely - More expensive and responsive functionality is less reliable. The WYSIWYG editor is also a little more difficult to use and many times requires custom coding for desired experience. The A/B testing tools are a little more sophisticated, but Instapage is sufficient for most use cases we've had. One definite benefit of Optimizely is the ability to import existing site/pages into the platform. This reduces time it takes to build out the clients branding/styling and makes solutions for Ecommerce sites far more practical.
Austin Schmidt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I found Instapage and Leadpages similar in a lot of ways. Both are good solutions. Instapage has a little better of a drag n drop builder. A little more flexible. Leadpages actively restricted form embed code to upsell their integration packages. Not cool IMO.
Score 7 out of 10
Vetted Review
Verified User
Review Source
When we first realized we needed a way to build landing pages for our ad campaigns, Instapage was one of the first products we came across. With the CMS we use, we have outside developers who help manage the back end of the site. It was not in our budget to have them create our landing pages as well. Instapage had good reviews, it seemed easy to learn, didn't require much dev experience and they had a non-profit option for us.
McKay Salisbury | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Instapage is the easiest to use. It is also the cheapest. Instapage is the most flexible for customizing the mobile versions of your page (you can make changes on the mobile version without ever having it change the desktop version without you knowing). It also seems to be the best for creating large numbers of pages. Unbounce got difficult when it came to tracking down you pages and organizing them. Clickfunnels obviously is built for a different purpose and they have different features. Unbounce and Instapage both have fast incredible support. Clickfunnels support is VERY sub-prime. They have chat but they don't get back to you for a full day. Instapage is always quick to help. My advice is to NOT overlook the importance of high quality support. I've spent weeks trying to get Clickfunnels to work because support was so slow.
Jan Michael Aldea | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Because of its ease of use, Instapage remains a staple in our marketing stack. While we are using native landing pages in WordPress more and more (because we have more skill and resources) and implementing the landing page page builder in SharpSpring, if we got into a pinch and needed something quickly - there is no question Instapage would be the play.
Tamara Newman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Grace Conyers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I can't remember all the alternatives we looked at. It was a long time ago, and there were a lot. The number one competitor was Leadpages... and then there were a few that were WordPress plugins that we seriously looked at. We passed all of them up in favour of Instapages because of it's price and ease of use out of the box. We're a small company, and price was a huge factor. Instapage delivered for less sunk cost -- with none of the losses.
Meredith Oakes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
GetResponse is a little easier to use and see how pages work out across the different devices, and it is significantly more expensive than GetResponse. However, it is much more affordable than Sales Engine and Callidus Cloud Marketing Automation - which are full marketing automation tools. Instapage is easier to use than both Sales Engine and Callidus Cloud Marketing Automation.
Susan Aldea | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source
We are SharpSpring clients and love many aspects of their marketing automation platform. Because their landing page features and functionality need some refining, we still use Instapage frequently to service our clients' needs. We plan to use Instapage for as long as we need to in order to fill that gap that SharpSpring currently has.
Eric Cozart | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • LeadPages,Unbounce
Before finding Instapage, we used literally every landing page builder out there. NONE of them offered a free getting started plan. They all want to take your credit card and hold a deposit hostage in case you don't like their system. Well I NEVER try anything without a free trial. We were beyond thrilled to see this in place and when we started to customize our own forms and pages... it was DEAD simple. The full customization, along with the awesome price is for sure the reason we are loyal to Instapage.