Overall Satisfaction with ion interactive
We're looking to use Ion across marketing and content to expand our interactive content and allow us to do the work on our own without needing a developer and the time and money that comes from that. We wanted an easy to use platform that could be used quickly to build out quizzes, interactive guides and several other pieces of content.
- Since we're just getting started it would be hard to tell, but we hope to have better qualified leads and in general higher interaction with these pieces.
Ion Interactive appears to be a more robust platform than the others we viewed and we love the sync with Marketo and Salesforce. Also, the interface appears to be intuitive and, once you've got it down, fairly easy to use and to build out professional looking interactive content.
If you're looking to create interactive content and have your marketing or content team be the ones to do this, it's a great product for you. Also the easy sync with Marketo and Salesforce are great. If you've got a full set of devs that can build these out for you quickly, it may not be for you.