Great for interactive content
May 06, 2016

Great for interactive content

Matthew Lloyd | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

We're looking to use Ion across marketing and content to expand our interactive content and allow us to do the work on our own without needing a developer and the time and money that comes from that. We wanted an easy to use platform that could be used quickly to build out quizzes, interactive guides and several other pieces of content.
  • Love the idea and possibilities with the themes
  • Easy to place pixels for remarketing
  • Great professional looking feel
  • The learning curve
  • Initial builds look like they'll take a while, but get easier once done
  • Lots of little things to remember
  • Since we're just getting started it would be hard to tell, but we hope to have better qualified leads and in general higher interaction with these pieces.
Ion Interactive appears to be a more robust platform than the others we viewed and we love the sync with Marketo and Salesforce. Also, the interface appears to be intuitive and, once you've got it down, fairly easy to use and to build out professional looking interactive content.
If you're looking to create interactive content and have your marketing or content team be the ones to do this, it's a great product for you. Also the easy sync with Marketo and Salesforce are great. If you've got a full set of devs that can build these out for you quickly, it may not be for you.

Ion, by Rock Content Feature Ratings

Content collaboration
Content hub
Forms / Gated content
Embedded CTAs
Content distribution
Content promotion
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics
Campaign optimization dashboard