ion interactive: finessing the finance websites
December 12, 2017
ion interactive: finessing the finance websites
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ion interactive
Ion interactive is being used by one department - the digital marketing department that handles all of our website content. The business problems it addresses are two-fold: 1. It helps us become much more data-driven on our webpages, 2. it helps our organization create much more robust, custom web campaigns and landing pages.
- Gets very granular with data and what data points you want to track. This is nice when you have very specific questions about what works and what doesn't work.
- The customizable elements are great. If you see something in their templates you don't like, it helps you get exactly what you want.
- The support is amazing! Every time I had a question, support was always there.
- The reporting layouts. I think for a seasoned ion user they're fine, but if I need to show this to a higher-level person, they're not the best and I'm usually using the charts, but labeling/creating my own dashboard/reports.
- Would love to see a data/reporting training, I had to piece together the knowledge management and sections from other training sessions.
- Jump links and linking to other pages - this is very clunky and relies on redirects.
- I think we are still understanding the positive or negatives as this is a new tool. So far it seems positive.