Ion Interactive builds content driven results
December 28, 2017

Ion Interactive builds content driven results

Roger Scholbrock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

We use Ion for some of our corporate clients' marketing needs, connecting web based marketing to their email and direct mail campaigns. the ease of using the predesigned styles and templates makes it efficient and quick with the schedules we work within.
  • The pre established templates speed up the work
  • The tracking features really allow us to modify and update sites as the user experiences data comes in
  • Creating fluid and mobile designs is a snap
  • IT NEEDS an undo button
  • The GUI is very programmer like...a more designer friendly GUI will make it easier to use
  • Simple program scripts to grab and use would eliminate tech support calls
  • This is not an area of information that I see. We have seen how what we provide for the client turns into click throughs and how to maximize content delivery to our clients customers
It is fantastic when you need hard numbers on the results you get from the data. It's amazing to see how effective your content is being, and allows you to modify it for better data delivery

Ion, by Rock Content Feature Ratings

Ideation
5
Content collaboration
5
Content hub
5
Forms / Gated content
6
Embedded CTAs
7
Content distribution
7
Content promotion
7
Content automation
8
Audience profiling and targeting
9
Closed-loop tracking and reporting
9
Content performance analytics
9
Campaign optimization dashboard
9