Item: Iterable
Rating: 8
Author: Verified User

Overall Satisfaction with Iterable

Use Cases and Deployment Scope

We use Iterable to put the user journey into the hands of our marketing team and reduce the load on our engineering team to communicate with our members. Our iOS, Android, and web clients all send events to Iterable that we use to trigger campaigns to communicate with our community via email, text, and in-app messages.

Pros and Cons

Pros

Push notification campaigns
Complex workflows
Track member events

Cons

Implementation takes awhile

Return on Investment

We've saved significant engineering time passing the workflows over to marketing
Simpler email marketing has driven sales on our ecommerce platform

Campaign Performance

We have a much, much easier time rolling out personalized campaigns. This can all be handed off to marketing with little to no engineering time needed.

Customer Experience

Iterable has made it much simpler to contact users wherever they are in the marketing funner. We've been able to implement push campaigns, emails, and SMS campaigns all triggered by custom member workflows that didn't take any engineering time to develop.

Key Insights

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Likelihood to Recommend

Iterable is well suited for startups to small-medium sized companies that have a budget for member communication. If you don't have the budget, it's probably not for you. If you have a very large dataset of members, other CRM tools may be more appropriate.

Iterable Feature Ratings

Comments

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Iterable is a great tool for the right size company