Iterable is a feature-rich email marketing Swiss army knife
May 17, 2023
Iterable is a feature-rich email marketing Swiss army knife
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Iterable
We leverage Iterable for customer lifecycle campaigns across multiple clients and lines of business. Our previous solutions were not as robust or intelligent as the solutions provided with Iterable in terms of messaging journeys and ease of use. We are also responsible for managing other teams' projects within the organization and serving as liaisons and subject matter experts for self-serve within the platform.
- Customer lifecycle
- Targeting and holdout groups
- Ease of data availability and reporting
- Overall UI enhancements to increase customer experience
- More robust features when it comes to API key management
- Less focus on over-simplifying logic gates and UI
- Customer retention has increased
- Churn has decreased
- Speed to market on solutions has increased
- Flexibility of disparate data lakes is a feature gap
The customer lifecycle campaigns leverage the customer's enrollment date to trigger communications and using logic gates in these journeys helps take the guesswork out of the communication date when delays happen upstream. Being able to also send batch campaigns and ensuring comms do not overlap between the journeys and one time send is a major enhancement over our previous state endeavors.
We have not had enough time with this feature to feel strongly.
Do you think Iterable delivers good value for the price?
Yes
Are you happy with Iterable's feature set?
Yes
Did Iterable live up to sales and marketing promises?
Yes
Did implementation of Iterable go as expected?
Yes
Would you buy Iterable again?
Yes