Item: Iterable
Rating: 10
Author: Verified User

Overall Satisfaction with Iterable

Use Cases and Deployment Scope

Iterable serves as the backbone of our multi-channel marketing automation, solving significant challenges around identity, segmentation, and powering personalized communications that drive critical business results across a range of customer journeys. It allows us to drive deeply personalized messaging and journeys for B2B and B2C use cases.

Pros and Cons

Pros

Very User Friendly
Sophisticated Audience Segmentation
Advanced Event-Triggered Campaigns
Robust Data Integration
Predictive Targeting

Cons

Data Schema Management: namely updating existing data to manage evolving data schema
ABM-level identity resolution

Campaign Performance

We have complex automated triggered journeys that span over a series of messages over specified periods. We can create highly nuances segmentations that engage and reengage end users based on individual milestones throughout the product. We rely on the sophisticated A/B testing and rely on AI-driven features like next best action and predictive goals to help optimize campaigns.

Customer Experience

The platform’s advanced segmentation and personalization tools use behavioral, transactional, and demographic signals, combined with AI-driven predictive models, to deliver tailored messaging to both business and neighbor audiences, even in complex cases with multi-entity user relationships.

Key Insights

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?

Yes

Likelihood to Recommend

Iterable is highly effective for building automated email journeys that are triggered by real-time user actions. The platform supports massive scale across many different projects for us. Iterable natively supports compliance efforts across business and consumer audiences. While Iterable can manage suppression internally, syncing these externally required custom approaches to manage these preference changes across disparate platforms. Deduplication of users proved to be cumbersome as well if their primary identifier wasn't the project's primary user identification key.

Iterable Feature Ratings

Comments

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Iterable Powers Marketing Automation