If you want to supercharge your marketing efforts, Iterable is the answer.
Updated June 09, 2025

If you want to supercharge your marketing efforts, Iterable is the answer.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

We use Iterable to send emails. We also leverage segment as a CDP to pipe data into Iterable which integrates seamlessly. We have multiple BU, so Iterable does a good job keeping the B2B and C2B users separate. We have experience nothing but great things from the support team and product.

Pros

  • Segmentation
  • UI
  • Customer support
  • AI

Cons

  • Reporting
  • Heatmap for clicks
  • Cost
  • ressurection
  • user flows
  • dynamic content
We only leverage Iterable for email due to the structure of our business. Eventually we want to migrate off other platforms for push/sms and be able to launch omni channel campaigns, very interested in testing next best action
We have a ton of data in Iterable and we're only scratching the surface. Thanks to our integration with segment, we can pipe in new fields and update existing ones manually or via bridge. My favorite is being able to overwrite existing users with new properties
Iterable is far superior. The UI, AB testing tool, drag and drop template editor, journey building, reporting. Almost every aspect is better

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Iterable is super easy to use. From start to finish our migration was without any hiccups and we love the UI. Segmenting audiences is easy and creating journeys is great with drag and drop. The AI suite is a really nice touch, we haven't leverage all of the features but plan to do so in the near future

Iterable Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
8.3
Dashboards
8
Standard reports
10
Custom reports
7
Platform & Infrastructure ()
Not Rated

Iterable Support

Our CSM is always available to answer any questions we may have, and if they happen to be away, the chat feature is extremely prompt!
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
N/A

Using Iterable

Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Segment building
  • Journey Building
  • Contact lookups
Yes, but I don't use it

Comments

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