The best A/B testing and personalization tool for marketers
April 14, 2016
The best A/B testing and personalization tool for marketers
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Kameleoon
At first, only our marketing team was using Kameleoon, for simple changes: wording, color or size of CTA buttons. We were also using Kameleoon for split tests, e.g. tests of different layouts of our product pages. After a while, our tech team got interested in using the tool to implement more advanced changes instead of hardcoding them in our application. So now, Kameleoon is used for any kind of changes we want to implement and test before going live, including complex ones that require us to add CSS or JS code.
- Tough to say what is not done properly. All changes we want to test are done very easily with Kameleoon (though we are not doing any MVTs so I won’t be able to say anything on it).
- Also, their reporting is very intuitive and specifically adapted for A/B testing.
- Kameleoon makes reporting analysis much more understandable, a task which can be quite difficult for those unfamiliar with web analytics.
- For a non-technical person, a little training may be necessary, but I think Kameleoon offers multiple training courses to become an expert in A/B testing and personalization.
- Also I found some little bugs when I was creating my A/B tests but Kameleoon’s support solved them very quickly and I was able to launch all my tests securely.
- I think globally Kameleoon helps us daily to improve our website’s business performance by increasing our conversion rates through A/B tests. If the test shows that the changes on our website are underperforming our reference page, we simply don’t put them into production.