AB testing to increase conversion
March 12, 2025

AB testing to increase conversion

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Kameleoon

We use Kameleoon to gain insights into our friction and conversion points by setting up AB tests. This enables us to test our hypotheses to determine which is the most efficient in relation to our visitors' browsing habits. In this way, we can more easily prioritize developments with our agency and validate our evolutions with figures.

Pros

  • Setting up AB tests
  • Analyze results by audience and objectives
  • Diverting our efficient experiences to compensate for developing waits

Cons

  • Testing via js or css code not always easy to learn without a technical background
  • Wysiwyg does not work with all sites depending on the site code
  • Save time on implementing upgrades
  • Save time and money on agency developments
  • Increases site conversion
We manage to set up tests easily (after the team's technical skills have been honed). The support is top-notch, and we have frequent exchanges with our CSM, who gives us ideas on tests to implement and drives us on results and potential developments.
We would have liked to have seen a solution that was easier to use without any technical knowledge.
The support promised by Kameleoon was closer and more accessible, which encouraged us to choose Kameleoon over AB Tasty, which didn't seem to take SMEs like us into account.

Do you think Kameleoon delivers good value for the price?

Yes

Are you happy with Kameleoon's feature set?

Yes

Did Kameleoon live up to sales and marketing promises?

Yes

Did implementation of Kameleoon go as expected?

Yes

Would you buy Kameleoon again?

Yes

We can quickly set up tests to validate our hypotheses: according to our roadmap, we implement potential evolutions. And depending on the results, we prioritize implementation by our agency.

However, setting up tests requires knowledge of css and js, which we didn't have when we implemented Kameleoon. We had to train ourselves in-house to be more autonomous on the implementation, as we don't have an in-house technical team.

Kameleoon Feature Ratings

7.7
a/b experiment testing
8
Split URL testing
8
Multivariate testing
8
Multi-page/funnel testing
8
Mobile app testing
8
Test significance
7
Visual / WYSIWYG editor
6
Advanced code editor
8
Preview mode
8
8.0
Standard visitor segmentation
8
8.0
Conversion tracking
8
Goal tracking
8
Test reporting
8
Results segmentation
8
Experiments results dashboard
8
Platform Integration Features ()
Not Rated

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