Macsf x Kameleoon
March 12, 2025
Macsf x Kameleoon
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Kameleoon
Kameleoon is being used by our marketing department to :-optimize the click-rate on key CTA (To contact a counsellor, to request a quote) on desktop and mobile- to experiment new versions of key pages (contact page, self-care page) by comparing the performances of the original and variations, and then it makes it easier to make the best strategic decision, based on data, regarding the changes to implement or not on our website- do some patching (deviated tests) when our IT team has no bandwidth to release the changes in production.
Pros
- The Kameleoon team of integrators can develop completely new versions of key pages, which is a big time and money saver for us.
- The consulting team is reactive and proactive as well, and helps us to challenge our roadmap.We've established a relationship of trust with Kameleoon: they fully managed and deploy the A/B Test for us.
- Last but not least, we can tests different look and feels for key element on the website, and then increase conversions by deviating the traffic directly towards the winning variation.
Cons
- Depending on the use-cases we want to experiment, some developments may take a longer time to complete than usual which is fine, but must be taken into account in the roadmap deployment
- Improvement of our UX
- improvement of our ROI
Do you think Kameleoon delivers good value for the price?
Yes
Are you happy with Kameleoon's feature set?
Yes
Did Kameleoon live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Kameleoon go as expected?
Yes
Would you buy Kameleoon again?
Yes
Comments
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