CMS of Choice
April 12, 2014

CMS of Choice

Alexandra Morrow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Version 5 - 8

Modules Used

  • Base
  • Ultimate
  • Enterprise Marketing Solution

Overall Satisfaction

Kentico is the platform chosen by Bit-Wizards as our exclusive CMS and Enterprise Marketing solution. Our organization chose Kentico for the breadth of features and functionality for enterprise level custom solutions and the ease of use for our clients. We appreciate the level of support that Kentico's development and support teams have to offer our engineers and designers as well as our clients content managers.
  • Marketing Automation is the hot topic for marketers. Everyone wants to be able to automate the lead generation process because consumers want to discover the answer to their problems by searching your website. With Kentico EMS we can make better decisions regarding content to educate our consumers and automate the nurturing process.
  • The Kentico platform is tightly integrated with the Microsoft Azure cloud platform. When our clients do not have the infrastructure to support a highly available and load balanced environment we are able to deploy those solutions quickly with no capital expenses for our customers.
  • Kentico's 24/7 support is critical to our clients. Although we always want to respond to our customers we also know that calling the Kentico support team can save them on our hourly rate when it is a content issue that they need assistance with. Open source solutions do not offer the same benefit.
  • At Bit-Wizards we do a lot of custom integration to third party systems. Although Kentico makes it easy to provide these integration points having a more tightly integrated solution for Dynamics CRM would help our Microsoft Dynamics clients.
  • Kentico EMS allows us to track activities of our site visitors as well as our customers site visitors to determine the most effective content to lead to conversions most quickly. We don't spend months trying to see what will work.
  • Our customers are able to make their content updates themselves without having to come back for additional services until they have heavy lifting to do.
At Bit-Wizards we have used many open source CMS tools like Word Press and Joomla as well as enterprise solutions like SiteCore and Ektron. The open source challenges are stability and security of the platform. Support for correcting those issues depends greatly on the developer community which often takes too much time to correct issues. Tools like SiteCore and Ektron are strong and stable platforms but the cost of entry is prohibitive. The number of modules\products required for purchase to gain the same features through Kentico drive the cost up much higher than palatable for most of our mid-market and even enterprise customers are willing to pay.
Kentico is making huge investments in their product to keep up with the requirements of forward thinking Marketing professionals. Their focus on Marketing Automation and eCommerce improvements in the latest version shows their commitment to keep up with the demands of our growing market. We will continue our own investment in utilization of the platform until a time that it does not provide the value we see for our customers.
The Kentico CMS platform has an offer for all organizations who are interested in an enterprise quality solution. For less feature rich websites, the base edition is suitable. The Ultimate edition is best for more mature websites and those who are looking for TRUE ROI on their marketing efforts the Kentico EMS product is a one stop shop for marketing automation.