CMS tool with a lot of great features that comes with a cost and learning curve
Use Cases and Deployment Scope
We use Kentico Xperience as a website CMS tool to manage website updates and add content on the public facing website. The business problem that Kentico addresses is showcasing our content including events, webinars, campaigns, insights and careers postings. Basically acting as a virtual branch for the business and giving users to contact us through that means.
Pros
- Integrating with third party tools like google analytics
- Creation/Managing website content
- Adding jobs posting to website
Cons
- Hard to add new features on the website
- Requires custom coding knowledge to manage the tool
- Technical in nature and doesn't have a lot of resources to support
Return on Investment
- Increased user engagement on website by 20%
- Increased overall SEO performance
- Higher cost of implementation on the backend which is negative for companies.
Usability
Alternatives Considered
Optimizely Content Management System
Other Software Used
Optimizely Content Management System, Adobe Experience Manager



















