Khoros Communities from the perspective of marketing
Anonymous | TrustRadius Reviewer
March 11, 2020

Khoros Communities from the perspective of marketing

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Khoros Communities (Formerly Spredfast + Lithium)

Khoros Communities are being used across our whole organization to be a place for our community members to interact with Microsoft experts, share best practices with the community, to source credible news and information from a trusted official Microsoft source. It is not a place for ticketed support, which makes this community particularly unique. We also identify evangelists and potential influencers based on their interaction in the community.
  • Ability to stand up a white-listed community so it presents our brand well.
  • Deep customization on components and permissions.
  • Access to the Bulk Data API so that we can do deep analysis on metrics.
  • API access that allow traffic to community to flow directly from our products.
  • Lack of technical expertise across their staff, frustrated with a lack of knowledge about how their products work.
  • Responsiveness to requests for answers.
  • Lack of connection between their marketing and communities products.
  • Increased autonomy of internal teams to manage their own communities and engagement programs helping us scale.
  • Integration with other marketing motions such as Microsoft events has helped elevate the value of online communities as a scalable approach to circulate news and support product evangelism.
  • Instrumental in supporting major product launches and sustained momentum.
Khoros has shown a lot of potential, but over the 4 years, we've seen limitations to functionality (video streaming, storage).
Increased autonomy of internal teams to manage their own communities and engagement programs helping us scale.
  • Product feedback
  • New feature ideas
  • Access to learning and training resources (e.g. product coaching)
It has helped us source feedback, feature requests, and bug reports on a global scale. It has helped us promote learning initiatives.
We have incorporated Khoros' standard gamification and it has helped us identify candidates for our existing MVP program.
It's best in class in the industry, but their support could use some improvement.