Khoros Communities from the perspective of marketing
March 11, 2020
Khoros Communities from the perspective of marketing
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Khoros Communities (Formerly Spredfast + Lithium)
Khoros Communities are being used across our whole organization to be a place for our community members to interact with Microsoft experts, share best practices with the community, to source credible news and information from a trusted official Microsoft source. It is not a place for ticketed support, which makes this community particularly unique. We also identify evangelists and potential influencers based on their interaction in the community.
- Ability to stand up a white-listed community so it presents our brand well.
- Deep customization on components and permissions.
- Access to the Bulk Data API so that we can do deep analysis on metrics.
- API access that allow traffic to community to flow directly from our products.
- Lack of technical expertise across their staff, frustrated with a lack of knowledge about how their products work.
- Responsiveness to requests for answers.
- Lack of connection between their marketing and communities products.
- Increased autonomy of internal teams to manage their own communities and engagement programs helping us scale.
- Integration with other marketing motions such as Microsoft events has helped elevate the value of online communities as a scalable approach to circulate news and support product evangelism.
- Instrumental in supporting major product launches and sustained momentum.
Increased autonomy of internal teams to manage their own communities and engagement programs helping us scale.
- Product feedback
- New feature ideas
- Access to learning and training resources (e.g. product coaching)
It has helped us source feedback, feature requests, and bug reports on a global scale. It has helped us promote learning initiatives.
We have incorporated Khoros' standard gamification and it has helped us identify candidates for our existing MVP program.