Khoros is great, but they need to catch up on somethings.
August 24, 2022

Khoros is great, but they need to catch up on somethings.

Simbiat Akiolu | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

At Harlem United, we use Khoros Marketing for our social media planning by utilizing the calendar and for our social media analytics. Khoros Marketing helps us determine which content is performing best and which is not. Its addition, it's helpful in determining which demographics we need more focus on reaching. Also, the calendar makes it easier to visualize how to strategize and plan our content.

Pros

  • Social Media calendar
  • Social Media marketing analytics
  • Social media Messaging

Cons

  • Updating reels to be more the 60 seconds
  • A way to posts things without the mobile publishing
  • Deeper explanations for reach/engagement
  • Improved social media management
  • Ability to easily view competitors
As stated before, with some platforms, Khoros Marketing does not update with the new features provided by the platform, such as Instagram. Besides that, I think the scalability is decent and helps us grow our social media brands.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

Yes

Did implementation of Khoros Social Media Management go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Social Media Management again?

Yes

I've used Buffer for social media marketing and Khoros Marketing is more effective and easier to use. There are also more helpful tutorials on the website, unlike other social media marketing platforms I've used. There is also much better and deeper analytics which is extremely helpful in planning our social media calendar.
Khoros Marketing is well suited for social media planning/calendaring out your social media feed in advance over several social media channels. Khoros Marketing takes the difficulty out natively posting on each social media platform. I think for posting things in real-time, Khoros Marketing is not best suited. I think it's better to post natively. Also, Khoros Marketing is more suited for posting still images but sometimes is not the most consistent in posting videos.

Khoros Social Media Management Feature Ratings

Listening/monitoring ()
Not Rated
10.0
Content planning and scheduling
10
Audience targeting
10
Workflow management
10
5.0
Automated routing and prioritization
5
Customer interaction histories
5
Bulk actions
5
5.0
Content marketing
5
6.8
Twitter
8
Facebook
8
LinkedIn
8
Instagram
3
Pinterest
Not Rated
6.5
Campaign success analytics
8
Real-time tracking
5
8.0
Role-based user permissions & privileges
7
Mobile access
9

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