Khoros is great, but they need to catch up on somethings.
August 24, 2022

Khoros is great, but they need to catch up on somethings.

Simbiat Akiolu | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

At Harlem United, we use Khoros Marketing for our social media planning by utilizing the calendar and for our social media analytics. Khoros Marketing helps us determine which content is performing best and which is not. Its addition, it's helpful in determining which demographics we need more focus on reaching. Also, the calendar makes it easier to visualize how to strategize and plan our content.
  • Social Media calendar
  • Social Media marketing analytics
  • Social media Messaging
  • Updating reels to be more the 60 seconds
  • A way to posts things without the mobile publishing
  • Deeper explanations for reach/engagement
  • Improved social media management
  • Ability to easily view competitors
Support is something we used to first start using Khoros Marketing, but it is not something we use now to help with social media marketing or to monitor on brand's social media presence. The most frequent way we analyze analytics is through the monthly marketing report provided to us by Khoros Marketing for each social media platform.
We use the approval system to make sure that all posts are on-brand and typo-free. This is one of the most effective ways we use Khoros Marketing. We also use to it check on top of incoming messages, or mentions. Khoros Marketing has been essential in making sure we spot out mentions good or bad.
As stated before, with some platforms, Khoros Marketing does not update with the new features provided by the platform, such as Instagram. Besides that, I think the scalability is decent and helps us grow our social media brands.

Do you think Khoros Marketing delivers good value for the price?


Are you happy with Khoros Marketing's feature set?


Did Khoros Marketing live up to sales and marketing promises?


Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?


I've used Buffer for social media marketing and Khoros Marketing is more effective and easier to use. There are also more helpful tutorials on the website, unlike other social media marketing platforms I've used. There is also much better and deeper analytics which is extremely helpful in planning our social media calendar.
Khoros Marketing is well suited for social media planning/calendaring out your social media feed in advance over several social media channels. Khoros Marketing takes the difficulty out natively posting on each social media platform. I think for posting things in real-time, Khoros Marketing is not best suited. I think it's better to post natively. Also, Khoros Marketing is more suited for posting still images but sometimes is not the most consistent in posting videos.

Khoros Marketing Feature Ratings

Content planning and scheduling
Audience targeting
Workflow management
Automated routing and prioritization
Customer interaction histories
Bulk actions
Content marketing
Not Rated
Campaign success analytics
Real-time tracking
Role-based user permissions & privileges
Mobile access