Item: Khoros Marketing
Rating: 9
Author: Giulia Quaglia

Use Cases and Deployment Scope

We use Khoros Marketing for social media management and reporting purposes. We have multiple business units and complex cross-regional collaborations and with Khoros Marketing we have just one tool that unites all the different social media managers and enables them to share visibility, exchange practice, and advance/simplify their daily work.

Pros and Cons

Scheduling. It lets you schedule content in all its details and you don't have to think about it anymore.
Labeling. Many ways of labeling are available, including some rules to have automatic labels applied to certain types of content.
Content storage.
Calendarization.

Content supported by the platform (PDF). This is valid also for GIFs.
Complexity of setting up dashboards. Also the way the data are regrouped in the dashboard, they should sometimes be more accurate.
System of plans.

Return on Investment

ability to manage community management workflows
ability to measure impact and performance through dashboards
ability to plan multiple content cross-channel

Customer Support

I benefited from Khoros Support through Q&A sessions and email customer support. I've had almost all of my answers replied and I've always found myself at ease and cared for. I've also contacted my Company reps to get support, and they've always been very supportive with me as well.

Brand Management with Khoros

Khoros Marketing has helped by organization to manage multiple channels at once, and schedule content in the calendar while categorizing with different labels. It also helps a lot visualize the performance of the social media campaigns with the use of dashboards, that are useful for marketeers to understand the performance but also for non-marketing stakeholders to see the data presented in a meaningful manner.

Scalability

I'm not involved in contract discussions, so I don't have the full overview on the options regarding scalability. However, I think this is a powerful tool that will definitely provide a good level of scalability for enterprises that adopt the tool at high scale. I'm even more sure about it now, after many months of use, as I see the value of having such a tool used at global level within the organization.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) and Sprout Social

I wasn't involved in the selection process. However, I know that the previous tool was Salesforce Social Studio and it was decided to dismiss it because of the need to have a more efficient tool for social media management. Moreover, Khoros Marketing gives you way more features than Social Studio for sure, but also compared to Sprout Social.

Other Software Used

Khoros Care, Canva, Adobe Acrobat Sign

Likelihood to Recommend

Khoros Marketing is perfect when it comes to scheduling and labeling, especially when there are different people involved in the posting and the pages are shared between multiple people and multiple teams regionally, so we need to have constant visibility on what each other's doing. Also when I need to search for specific content from a specific topic, the labeling feature is really suitable. No scenarios so far where it is less appropriate.

First impressions with Khoros Marketing

Modules Used

Overall Satisfaction with Khoros Marketing