Item: Khoros Marketing
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're trying to use, and because of the customizability of the analytics; we're able to generate the reports we need automatically and make our business decisions with them. Staff have been responsive to any issues we've seen arise, and we were very impressed with everyone we've worked with at the company.

Pros and Cons

Scheduling social video.
Analytics.
URL customization.

Support for Facebook reels.
The better visual display in the week view; currently, it truncates if there are too many posts.
Direct integration with link-in-bio tools for IG and Tiktok.

Return on Investment

Consistent reporting data that can be reconciled across channels.
Content type support across channels has enabled us to plan more dynamic content.

Customer Support

We have principally used Khoros support to deal with technical issues, of which there were several early on. Khoros worked hard to ensure that our issues were addressed and provided timelines, as well as letting us know when issues were actually resolved. Our previous provider was totally opaque, and so this represented a radical shift for us.

Brand Management with Khoros

Not at present.

Scalability

Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

Sprout Social and Hootsuite

Khoros met a specific technical need that other vendors couldn't provide for us. However, in terms of interface and performance, my impression was that there was little difference between it and its closest competitors.

Other Software Used

Microsoft Excel, Microsoft Teams, Microsoft 365

Likelihood to Recommend

Khoros works well for a small team handling lots of content. Its automated reporting exports are extremely helpful and enable us to keep stakeholders abreast of the situation with minimal additional outlay. Conversely, it's somewhat more expensive than Sprout Social or Hootsuite, and we've been unable to afford as many seats as we'd like, which limits our ability to evangelize it to our wider organization. They don't yet have a timeline for Threads support (as of 12 July 2023), which is totally understandable, but their ability to get one online once it's possible will be pretty key for us and we imagine many other users.

A great tool for our use case.

Modules Used

Overall Satisfaction with Khoros Marketing