A great tool for our use case.
July 18, 2023

A great tool for our use case.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're trying to use, and because of the customizability of the analytics; we're able to generate the reports we need automatically and make our business decisions with them. Staff have been responsive to any issues we've seen arise, and we were very impressed with everyone we've worked with at the company.

Pros

  • Scheduling social video.
  • Analytics.
  • URL customization.

Cons

  • Support for Facebook reels.
  • The better visual display in the week view; currently, it truncates if there are too many posts.
  • Direct integration with link-in-bio tools for IG and Tiktok.
  • Consistent reporting data that can be reconciled across channels.
  • Content type support across channels has enabled us to plan more dynamic content.
We have principally used Khoros support to deal with technical issues, of which there were several early on. Khoros worked hard to ensure that our issues were addressed and provided timelines, as well as letting us know when issues were actually resolved. Our previous provider was totally opaque, and so this represented a radical shift for us.
Not at present.
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

Yes

Did implementation of Khoros Social Media Management go as expected?

Yes

Would you buy Khoros Social Media Management again?

Yes

Khoros met a specific technical need that other vendors couldn't provide for us. However, in terms of interface and performance, my impression was that there was little difference between it and its closest competitors.
Khoros works well for a small team handling lots of content. Its automated reporting exports are extremely helpful and enable us to keep stakeholders abreast of the situation with minimal additional outlay. Conversely, it's somewhat more expensive than Sprout Social or Hootsuite, and we've been unable to afford as many seats as we'd like, which limits our ability to evangelize it to our wider organization. They don't yet have a timeline for Threads support (as of 12 July 2023), which is totally understandable, but their ability to get one online once it's possible will be pretty key for us and we imagine many other users.

Khoros Social Media Management Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
9.0
Content planning and scheduling
9
Audience targeting
Not Rated
Workflow management
Not Rated
7.0
Automated routing and prioritization
7
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
9.3
Twitter
10
Facebook
7
LinkedIn
10
Instagram
10
Pinterest
Not Rated
10.0
Campaign success analytics
10
Real-time tracking
Not Rated
Competitor analysis
Not Rated
9.5
Role-based user permissions & privileges
10
Mobile access
9

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