Suited Our Needs
July 18, 2023

Suited Our Needs

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

Khoros Marketing is currently our social media management tool used for publishing content, monitoring our social media channels and engaging with our social media audience. The tool is relatively easy to use and has solid funcionality and features. I think there could be more custom client onboarding and training for the tool but it has been reliable for us in recent years.

Pros

  • Easy to adopt
  • I like that you can save pre-approved responses to the library
  • You can customize queues to route items to specific team members

Cons

  • The customer success team is not as connected as they once were.
  • Training is limited, you don't feel you're getting a white glove service.
  • They seem later to the game in adopting new API features.
  • Ability to streamline the customer care process by routing within the tool
  • Ability to easily select from pre-approved or frequently used responses
I give it a 7 but truly that's because we didn't need to scale as much as other companies may have needed.

Do you think Khoros Social Media Management delivers good value for the price?

Not sure

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

Yes

Did implementation of Khoros Social Media Management go as expected?

No

Would you buy Khoros Social Media Management again?

Yes

I've used a number of other Marketing software over my 13yrs of working in social media. I would say that Khoros stacks up relatively well against it's competitors. It may not be the number one but it suited our needs.
Khoros marketing has suited our orginizations needs. We have a modest size team w/out major customization needs. Khoros has allowed us to remain compliant and keep us organized when it comes to publishing and providing excellent community management.

Khoros Social Media Management Feature Ratings

8.0
Boolean keyword searches
Not Rated
Broad channel coverage
8
7.0
Content planning and scheduling
7
Audience targeting
Not Rated
Workflow management
7
8.0
Automated routing and prioritization
Not Rated
Customer interaction histories
8
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
7.5
Twitter
8
Facebook
8
LinkedIn
6
Instagram
8
Pinterest
Not Rated
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
7.0
Role-based user permissions & privileges
7
Mobile access
Not Rated

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