A Great Social Media Management Platform
July 18, 2023
A Great Social Media Management Platform
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Social Marketing
Overall Satisfaction with Khoros Marketing
We use Khoros to schedule, organize and analyze social media content across our three global channels: LinkedIn, Facebook and Instagram. Our user pool is moderated, with around ten active users and ten additional occasional users. We leverage the platform to centralize all social media content and metrics, facilitating day-to-day operations. We currently are in the scale-up part of our Khoros journey where we are working at implementing workflows around and in the platform to strengthen our social media strategy and governance.
The limitations that we face are around social platforms APIs restrictions which impact our ability to use Khoros to it's full potential, resulting in a lot of manual work to tag and re-tag content to ensure performance is tracked within Khoros. As well as some issues with the approval rules, which result in blocking content from being published. Gaps on the analytics side also prove to reduce the relevance of the tool, mostly for reporting on Instagram content performance.
The limitations that we face are around social platforms APIs restrictions which impact our ability to use Khoros to it's full potential, resulting in a lot of manual work to tag and re-tag content to ensure performance is tracked within Khoros. As well as some issues with the approval rules, which result in blocking content from being published. Gaps on the analytics side also prove to reduce the relevance of the tool, mostly for reporting on Instagram content performance.
- Ease of use
- Onboarding program and customer support
- Rapid deployment
- Look and feel of the interface could use a refresh as it's not very exciting to use
- Improve analytics features and accuracy
- Facilitate bulk actions
- Better alerts/visibility of collaborative actions and assigned tasks
- Clearer communication around new feature releases and announcements
- Enabled larger scale social media management
- Critical element of our social media day to day
- Time gain for analytics and daily performance monitoring
Khoros support is amazing. Extremely responsive and efficient
We use the shared calendar to ensure a cohesive social media calendar.
By using the publishing console we are able to reduce the number of people with native access to the social media platform reducing cybersecurity risks. Ultimately the approval workflows are an extra step that help ensuring content quality
By using the publishing console we are able to reduce the number of people with native access to the social media platform reducing cybersecurity risks. Ultimately the approval workflows are an extra step that help ensuring content quality
Do you think Khoros Marketing delivers good value for the price?
Not sure
Are you happy with Khoros Marketing's feature set?
Yes
Did Khoros Marketing live up to sales and marketing promises?
Yes
Did implementation of Khoros Marketing go as expected?
Yes
Would you buy Khoros Marketing again?
Yes
Sprinklr proved to be a strong competitor when we initially looked at social media management platforms. However, the price point, complexity of implementation and of use were important contingency point where Khoros outperformed its competition by providing and simple to implement platform and is easy enough to maintain.