It's not perfect, but it's great for a large team!
July 18, 2023

It's not perfect, but it's great for a large team!

Hannah Oh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

I work at a policy institute housed within a university, and I am the only person tasked with all communications responsibilities for the institute, but still have to follow university marketing guidelines and fit within university goals and objectives. Khoros makes that easier. It allows the social media team to monitor the institute while also enabling them to boost our posts and otherwise support our message.

Before I used Khoros, I didn't have experience with automated social media management, and I hated manually calendaring things, individually posting on different platforms, and sending screenshots or post information to my director for approval every time. Khoros automates those processes, and it lets me store content for posts that can't be scheduled (such as stories). Also, I can see and interact with engagements directly through the system, so I don't have to obsessively check our accounts.

I also use Khoros to get specialized data on all of our social media channels. You can customize your data in dashboards to pull only what you want, such as a certain project, best times for posting, etc., and you can turn those into templates for similar searches or to share within a team.
  • Simplifying the posting process
  • Organizing post types
  • Gathering data
  • Simplifying collaboration
  • Need a calendar where you can list recurring items, special days, and events to help with weekly planning BEFORE you make the posts.
  • side dashboard to access items (see clicklist or asana for examples)
  • simplify adding new users and accounts
  • Increased productivity
  • Increased user engagement
  • Improved audience targeting
  • Increased brand awareness
I haven't interacted with Khoros Support, since I am only a user within a large organization.
The main communications team monitors our account to ensure that we, and others, are following university guidelines and staying on-brand.
I found that adding new departments, users, etc. was overly complicated and it took quite a bit of training to get started, which could complicate adding to the system as a company grows.

Do you think Khoros Marketing delivers good value for the price?

Not sure

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Yes

Khoros is well-suited to anyone in a large company to do their social media marketing, but isn't suited as well to individuals or small groups, who could probably benefit more from a smaller scale manager.

Khoros Marketing Feature Ratings

Content planning and scheduling
7
Audience targeting
5
Workflow management
7
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
8
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
7
Twitter
10
Facebook
8
Instagram
7
Campaign success analytics
10
Real-time tracking
9
Role-based user permissions & privileges
6
Mobile access
4