Item: Khoros Marketing
Rating: 9
Author: Ashley Keravuori

Use Cases and Deployment Scope

We use it for scheduling social posts, monitoring our incoming social messages, and reporting and analytics. It makes it easy for us to use this across different business units as well as manage these business units and the type of content we are putting out. We do a lot of social monitoring, and the inbox feature helps us mitigate risks and respond in a timely manner.

Pros and Cons

Ease of use.
Reporting.
Connecting us with support teams.

Social listening.
Better account managers.

Return on Investment

Good reporting.
Easy to schedule posts.
Visibility

Customer Support

N/A

Brand Management with Khoros

I think Khoros does a good job with these features and they are used by some of our team but we could be doing a lot better job of this.

Scalability

As far as I have seen, this has been pretty easy for us to add BUs, etc, to our accounts.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

Bambu by Sprout Social and HubSpot CMS Hub

I wasn't involved with choosing Khoros.

Likelihood to Recommend

It's great for a company as big as IQVIA, which is a very complex org with tons of business units. I love that we have everything in one place, and our marketers, regardless of location or expertise, also find the platform easy to use on a daily basis.

My honest review.

Modules Used

Overall Satisfaction with Khoros Marketing