Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
At Midco, we use Khoros Marketing (Formerly Spredfast + Lithium) to streamline social media publishing done by the marketing department. Marketing allows us to collaborate with stakeholders in other departments, such as our colleagues in our company's sports network. We have 14 social media accounts and can control them all from one dashboard with Khoros Marketing (Formerly Spredfast + Lithium).
- Ease of publishing/scheduling
- Easy approval/queue process
- Campaign organization
- Labeling for analytics
- Robust analytics
- Publishing to stories (not available)
- Publishing GIFs to Facebook (they get posted as a still image)
- Ability to sponsor posts/create ads within platform (hopefully coming soon)
- Better analytics for actionable insights and proof of ROI for social advertisers
- Time savings due to streamlined publishing
- Ability to do more with a smaller staff due to streamlined workflow
Khoros Marketing (Formerly Spredfast + Lithium) has allowed us to protect our brand through the ease of setting up approval queues and giving us the ability to allow team members to publish a wide variety of content without having to give access to social media profiles, especially Facebook, which seems to be more of a risky platform due to using people's personal profiles.
Do you think Khoros Marketing delivers good value for the price?
Yes
Are you happy with Khoros Marketing's feature set?
Yes
Did Khoros Marketing live up to sales and marketing promises?
Yes
Did implementation of Khoros Marketing go as expected?
Yes
Would you buy Khoros Marketing again?
Yes
Khoros Marketing (Formerly Spredfast + Lithium) had more robust publishing features and better API integrations than the others. It allowed us to do more from within the platform rather than having to do a lot of things in the organic social platforms. We also liked the way it scales for team members.