Best Publishing Platform We've Used
March 01, 2021

Best Publishing Platform We've Used

Amanda Potter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

At Midco, we use Khoros Marketing (Formerly Spredfast + Lithium) to streamline social media publishing done by the marketing department. Marketing allows us to collaborate with stakeholders in other departments, such as our colleagues in our company's sports network. We have 14 social media accounts and can control them all from one dashboard with Khoros Marketing (Formerly Spredfast + Lithium).

Pros

  • Ease of publishing/scheduling
  • Easy approval/queue process
  • Campaign organization
  • Labeling for analytics
  • Robust analytics

Cons

  • Publishing to stories (not available)
  • Publishing GIFs to Facebook (they get posted as a still image)
  • Ability to sponsor posts/create ads within platform (hopefully coming soon)
  • Better analytics for actionable insights and proof of ROI for social advertisers
  • Time savings due to streamlined publishing
  • Ability to do more with a smaller staff due to streamlined workflow
We have found that Khoros Marketing (Formerly Spredfast + Lithium) has many solutions that help us, and is always looking to add new and innovative solutions. In the past few years, we have added on quite a few solutions and have been happy with all.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

Yes

Did implementation of Khoros Social Media Management go as expected?

Yes

Would you buy Khoros Social Media Management again?

Yes

Khoros Marketing (Formerly Spredfast + Lithium) had more robust publishing features and better API integrations than the others. It allowed us to do more from within the platform rather than having to do a lot of things in the organic social platforms. We also liked the way it scales for team members.
Khoros Marketing (Formerly Spredfast + Lithium) is the best option I've found for publishing. Its interface is intuitive, so it's easy to learn. It's easy to set up an approval process for quality control. It also has the most publishing options and most robust API integrations that I've seen from a publishing platform of this kind.

We do not like it as well for listening and care, but we use another Khoros product for that (Care). We are looking forward to a time when the two products can be integrated into one dashboard or view.

Khoros Social Media Management Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
10.0
Content planning and scheduling
10
Audience targeting
10
Workflow management
10
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
8.0
Lead generation
Not Rated
Content marketing
8
Campaigns and promotions
8
9.2
Twitter
9
Facebook
10
LinkedIn
9
Google+
Not Rated
Instagram
9
Pinterest
Not Rated
YouTube
9
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
Not Rated
10.0
Role-based user permissions & privileges
10
Mobile access
10

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