Our love for Khoros Marketing at our Company
March 02, 2021

Our love for Khoros Marketing at our Company

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Intelligence

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

We are using Khoros to manage the publication of content across our social media and customer service channels, in addition to utilizing the platform for social analytics. We also use the Intelligence platform to check share of voice and other aspects of the company in the social space. It is used by the Social Media, Content, and Customer Service departments at our organization. It addresses problems in gathering social analytics and providing us a secure platform to publish and house content.

Pros

  • Provides constant new software updates + features.
  • Monthly check-ins for updates on new features/in-person troubleshooting.
  • Fast, reliable troubleshooting help.
  • Organized, easy to use conversations platform.

Cons

  • Providing paid analytics in the platform.
  • Implementation of TikTok.
  • More detailed Instagram reporting.
  • Improved management of organic campaigns.
  • Ability to pause publishing.
  • Ability to grab quick sentiment analysis in key moments.
Khoros is an awesome platform and I'd give its scalability a 7 out of 10. The platform has grown so much and added so many new features since we first signed a contract in 2016, and continues to implement new technologies to make managing a social media brand account much easier and organized. I've loved using it and I always look forward to new features, especially when they aid in efficiency. Working at a sports company, we are always on 24/7 and this helps a lot.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

Yes

Did implementation of Khoros Social Media Management go as expected?

Yes

Would you buy Khoros Social Media Management again?

Yes

We honestly really liked the people at Khoros, and it set them apart from the rest of the products and people that we evaluated when first making our decision almost five years ago. The platform has tons of features, but wasn't super overwhelming like some of others that we previewed. We also just had great reps guide us through everything, from the sale to functionality, and that is a huge plus.
Khoros is well suited in providing a reliable, organized outlet in conversations to schedule and publish content. In addition, it is well-suited in providing analytical insights, however it would be helpful for more insights on Instagram + paid posts. An integration with newer social platforms (TikTok, Clubhouse, etc.) would also be needed.

Khoros Social Media Management Feature Ratings

7.3
Boolean keyword searches
8
Filtering out noise/spam
7
Sentiment analysis
7
Broad channel coverage
7
9.3
Content planning and scheduling
10
Audience targeting
8
Workflow management
10
8.0
Automated routing and prioritization
8
Customer interaction histories
8
Bulk actions
8
8.0
Lead generation
8
Content marketing
8
Campaigns and promotions
8
8.3
Twitter
10
Facebook
10
LinkedIn
Not Rated
Google+
Not Rated
Instagram
5
Pinterest
Not Rated
YouTube
Not Rated
8.0
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
8
6.0
Role-based user permissions & privileges
7
Mobile access
5

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