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Great for teams trying to do the basics in social media marketing
Updated April 28, 2022

Great for teams trying to do the basics in social media marketing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

We utilize Khoros Marketing as the Corporate Communications team for one brand across three different social platforms (LinkedIn, Facebook, and Twitter). We utilize it to draft, approve and publish content. We also use its reporting capabilities. We have about four editors and two main admin users.
  • Provides a simple approval process for content.
  • Provides an easy to use and view calendar view that you can move content around in.
  • Allows users to have "labels" for content which is incredibly useful for reporting.
  • Exporting the calendar could be more aesthetic.
  • The analytics dashboards are robust, but not the most intuitive to use.
  • There are still tech glitches that result in posts failing to publish from time to time.
  • Streamlined social media management for drafting and scheduling content.
  • Provides comprehensive calendar of social media content.
  • Improved KPIs and reporting capabilities.
The few times I've had to reach out to Khoros support, I haven't found them to be very helpful. They usually take at least 48 hours to respond and despite duplicating the issue, they've been unable to solve it so it ends up happening again.
Centralized visibility of teams to ensure all content is on-brand.
I do not use Khoros Marketing in this way currently, however, I can see how their "initiatives," teams, plans, and other capabilities would make scaleability very easy and useful.

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Khoros allows for more user permissions and approval workflows. I also think the interface is more user-friendly and the analytics suite is far more robust than these competitors.
Great tool for a team or single social user managing 1-3 accounts doing the basics of social media marketing. Compared to competitors, it's relatively affordable for what you get. Would definitely recommend it as a way to streamline the fundamentals of social work.

Khoros Marketing Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
9.3
Content planning and scheduling
10
Audience targeting
8
Workflow management
10
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
Not Rated
Twitter
Not Rated
Facebook
Not Rated
LinkedIn
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
8.0
Campaign success analytics
10
Real-time tracking
6
Competitor analysis
Not Rated
10.0
Role-based user permissions & privileges
10
Mobile access
Not Rated

Using Khoros Marketing (Formerly Spredfast + Lithium)

4 - Corporate Communications
1 - Someone who understands digital technology and platforms and is a good writer is the best type of person. I think it goes without saying that they need to understand social media and the nuances to each platform to best optimize their copy and imagery for performance. I also think having basic design skills is helpful or at least knowledge of asset dimensions for various social platforms.
  • Having multiple content contributors in the same system with an approval process
  • Ability to draft, preview and schedule posts on one platform
  • Reporting metrics and dashboards for all accounts in one platform
  • We use it for pretty basic and foundational social media strategies

Using Khoros Marketing (Formerly Spredfast + Lithium)

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • drafting and scheduling content
  • moving content around in the calendar
  • exporting the calendar
  • Exporting a visually appealing calendar view of posts
  • Reporting is not very intuitive
Someone who is decently trained in social media platforms would take to this easily and intuitively. Aside from the reporting section, little to no training is required to learn the tool. The platform is aesthetically built and easy to follow the steps of how to draft and publish a post.
Yes, but I don't use it