Item: Khoros Marketing
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

It helps ut to organize the publication of our content on social media.

Pros and Cons

Show different label to better identify categories of posts
results presentation of each post
being able to follow what is publicated, soon-to-be publicated

searching for a post
searching from month to month, week by week
clear link to access the published posts

Return on Investment

improve management of organic campaign
quick adress the republication or change in the posts

Brand Management with Khoros

We have a reviewing process, so that when someone wants to post a new publication, someone else is there to validate the post-publication, to manage the brand protection

Scalability

We are already a big company, and it's fitting well the needs

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Yes

Other Software Used

Adobe Experience Manager, Salesforce CMS, Adobe Analytics

When you want to publish content, you can use calendarization, prepare the future posts, define metadata regarding the posts (labels...), and see that the post has been validated. Then after publication, we can take the link, check the results (impressions, clicks, shares, comments...), and have a thumbnail of the post.

Review

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)