Ease of use
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
29 people also want pricing
Alternatives Pricing
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
What is ContactPigeon?
ContactPigeon is a marketing automation solution for eCommerce. It combines email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. It enables eCommerce and B2C businesses to better engage,…
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Integrations
Monetate Competitors
Monetate Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Monetate Downloadables
- Monetate’s machine learning and automated personalization together with Certona’s mastery of product recommendations are described in this playbook.It also includes definitions of the different tactics available, alongside suggested key best practices when implementing optimization and personalization strategies.
- According to Gartner, by 2024, 75% of the global population will be covered by data privacy regulations. And Google’s ban on third-party cookies will affect over 3.2 billion people. Whereas with third-party data, retailers and online business could get access to information on pretty much all of their customers, now they have to rely on the customers volunteering the information they need to make personalization effective. This could drastically cut the percentage of customers that online businesses have useful data for. How marketers look for and collect these insights will have to change, but it is still possible to gather the geographic, gender, age, and preference information you need to make personalization effective.
Frequently Asked Questions
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Adobe Target, Optimizely Web Experimentation, and Dynamic Yield are common alternatives for Monetate.
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew
- 10Availability
- 10Performance
- 6.3Usability
- 8Support Rating
- 10In-Person Training
- 9.1Implementation Rating
- 7Vendor post-sale
- 8.8Monetate Testing
- 8.4Monetate Segmentation & Experience Testing
- 6.6Monetate Machine Learning Capabilities
- 8.6Monetate Analytics & Reporting
- 6.9Monetate Data Integrations
- 7.4Monetate Marketing Goals
- 8.2Monetate Ease of Use
- 7.9Monetate Customer Success
- 7.9Monetate Customer Support
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
December 30, 2021
The Right Tool, for the Right Job, at the Right Time.
I design, set up, and launch experiences through Monetate on a weekly basis. All experiences are client-side implementation and manipulating the DOM to achieve the intended result. Most of the experiences are currently focused on brand changes and proving out the value of specific elements of the site to determine if they need to continue to be maintained or if they can be removed. We look to evaluate all of our experiences against relevant metrics to the area of the website that we are touching. Working with other business partners we are also looking into personalization opportunities to leverage more of the Kibo (Monetate) platform.
- The Customer Success Managers that we have been given are engaged and interested in helping us solve problems
- The UI of the platform is business user friendly
- The deploying and disabling of experiences is relatively easy for a business user to perform.
- Most experiences to be done correctly require software development knowledge, however, unless you pay for the tier that gives you developer support you are left to a service queue which is slower to get you a resolution on your situation.
- Data accuracy is an issue unless using a server-side implementation. It never matches your web analytics software, so you have to pick which one you want to believe.
- On the fly, personalization is difficult without a CRM direct integration. Managing lists by hand is not the ideal way to run such a program.
- Rapid Deployment
- Ability to execute JS
- Business User Friendly Tools
- Allowed us to identify what features we do not need to support on our website. This saves us to design, development, and maintenance costs.
- Allowed us to test content that we would otherwise not be able to given our current [technology] stack.
- Demonstrated for us what it takes to be a testing driven organization.
At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
December 21, 2021
Very Mature and Built out Product Recommendations
We use their product recommendations everywhere.
- Easy to Test Different Algorithms for different scenarios
- Straight forward UI
- Lots of Options to rank products with
- Development Time for Product Recommendation is long
- Product recommendations
- We drive an enormous amount of traffic and gain a large amount of revenue through Kibo
Kibos system makes personalization and targeting a lot easier to do.
October 31, 2021
Fantastic testing and optimization solution
Just by our Ecommerce Dept. we use the platform for testing, optimization and some personalization
- Easy to use, self-service platform
- Solid customer success management team
- Platform scales well
- Ability to run as many tests as desired concurrently
- Easy to digest performance metrics and reporting
- My one gripe is the flicker that occurs onsite when running a test.
- Self-service testing solution
- Robust product offering especially when it comes to personalization
- Support team was a key differentiator to other solutions and led to the success of the program
- Testing led to significant improvement in our KPIs
- Provided great learnings on how to improve the site experience
The key differentiator at the time was that Monetate provided strategic resources that the other solutions did not around roadmap planning, development, and QA.